Digital Capital Raising - Eastern Europe

The Digital Capital Raising market market in Eastern Europe is forecasted to reach a total transaction value of US$344.60m in 2024.
MarketMarketplace Lending (Consumer) is expected to lead the market with a projected total transaction value of US$308.20m in 2024.
Comparing globally, the United States is set to achieve the highest cumulated transaction value of US$36bn in 2024.
In Eastern Europe, Poland is emerging as a hub for digital capital raising, attracting increasing attention from international investors and startups.

Definition:

The Digital Caiptal Raising segment relates to digital financial services for business customers, and private borrowers. Included are Crowdinvesting models, which focus particularly on start-ups exchanging investment for company shares (equity-based), and Crowdfunding solutions, which are used for non-monetary compensation, for example product launches, music, art & film financing (reward-based). The market also includes bank-independent loan allocation for SMEs (Crowdlending) and for personal loans (Marketplace Lending or so-called Peer-to-Peer lending) through private or institutional investors via online platforms. In view of processing complexity, this market is focused on small and medium-sized enterprises (SMEs), freelancers and private persons. Bank financing is not considered, neither are any financial aspects that reach beyond the scope of small and medium-sized enterprises or donation-based Crowdfunding models.

Structure:

Digital Capital Raising consists of Reward-Based Crowdfunding, Crowdinvesting, Crowdlending and Marketplace Lending.

Additional Information:

The market comprises of transaction values, campaigns, average funding per campaign.

Alternative financing for SMEs and freelancers
Equity-based Crowdfunding (or Crowdinvesting)
Reward-based Crowdfunding (or Crowdfunding)
Alternative lending for SMEs and freelancers (bank-independent loans)
Online marketplaces for personal loan applications and private investors
Peer-to-Peer loans with interest rates depending on internal credit scoring of the platform provider

Traditional bank loans
Traditional venture capital investments by institutional or private investors

The Digital Capital Raising market in Eastern Europe is experiencing significant growth and development, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Eastern Europe are playing a crucial role in shaping the Digital Capital Raising market.

Investors in this region are increasingly looking for alternative ways to raise capital, rather than relying solely on traditional methods such as bank loans or venture capital funding. The convenience and accessibility of digital platforms have made them a preferred choice for entrepreneurs and small businesses in Eastern Europe, as they offer a faster and more efficient way to connect with potential investors. In terms of market trends, crowdfunding has emerged as a popular digital capital raising method in Eastern Europe.

Crowdfunding platforms allow individuals and businesses to raise funds from a large number of people, often in exchange for equity or rewards. This trend has gained traction in Eastern Europe due to the region's growing startup ecosystem and the increasing interest of investors in supporting innovative projects. Additionally, the rise of blockchain technology has also contributed to the growth of the Digital Capital Raising market in Eastern Europe, as it enables secure and transparent transactions.

Local special circumstances in Eastern Europe further contribute to the development of the Digital Capital Raising market. Many countries in the region have a high level of internet penetration and a tech-savvy population, which creates a favorable environment for digital capital raising platforms to thrive. Furthermore, the relatively lower cost of living and business operations in Eastern Europe compared to Western Europe make it an attractive destination for startups and entrepreneurs, driving the demand for digital capital raising solutions.

Underlying macroeconomic factors also play a role in the development of the Digital Capital Raising market in Eastern Europe. The region has seen steady economic growth in recent years, with countries like Poland, Romania, and Hungary experiencing strong GDP growth rates. This economic stability and growth create a conducive environment for businesses to seek capital and investors to allocate funds.

In conclusion, the Digital Capital Raising market in Eastern Europe is experiencing growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The increasing demand for alternative capital raising methods, the popularity of crowdfunding, the tech-savvy population, and the favorable economic conditions in the region are driving the growth of the market. As the digital economy continues to expand, it is expected that the Digital Capital Raising market in Eastern Europe will continue to evolve and offer new opportunities for entrepreneurs and investors alike.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.