Crowdinvesting, a form of crowdfunding where individuals invest in projects or businesses in exchange for equity or a share of the profits, is gaining popularity in North Macedonia.
Customer preferences: In North Macedonia, investors are increasingly turning to crowdinvesting as a way to diversify their investment portfolios and support local businesses. The ease of investing online and the potential for high returns are attractive to investors who are looking for alternative investment opportunities. Additionally, crowdinvesting allows individuals to have a stake in the success of a business, which can create a sense of ownership and pride.
Trends in the market: One of the key trends in the crowdinvesting market in North Macedonia is the focus on technology and innovation. Startups and small businesses in the technology sector are attracting a significant amount of investment, as investors recognize the potential for growth and disruption in this industry. This trend is in line with the global market, where technology startups have been receiving substantial funding through crowdinvesting platforms. Another trend in the market is the emergence of niche crowdinvesting platforms that cater to specific industries or sectors. These platforms provide a more targeted approach to investing, allowing investors to support projects that align with their interests or expertise. This trend reflects the growing demand for specialized investment opportunities and the desire for investors to have more control over where their money is being invested.
Local special circumstances: North Macedonia has a small but growing startup ecosystem, with a number of innovative companies emerging in recent years. The government has implemented policies and initiatives to support entrepreneurship and innovation, which has created a favorable environment for startups to thrive. This local support, combined with the global trend of increased interest in technology startups, has contributed to the development of the crowdinvesting market in North Macedonia.
Underlying macroeconomic factors: The crowdinvesting market in North Macedonia is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has increased disposable income and created a more favorable investment climate. Additionally, the low interest rates offered by traditional financial institutions have made crowdinvesting a more attractive option for individuals looking to earn higher returns on their investments. In conclusion, the crowdinvesting market in North Macedonia is developing due to customer preferences for alternative investment opportunities, the focus on technology and innovation, the emergence of niche platforms, local support for startups, and underlying macroeconomic factors. As the market continues to grow, it is expected that more individuals and businesses will embrace crowdinvesting as a way to raise capital and support economic growth in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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