Crowdinvesting, a form of crowdfunding where individuals invest in projects or businesses in exchange for equity or a share of the profits, is gaining traction in Gabon.
Customer preferences: Gabonese investors are increasingly turning to crowdinvesting as a means to diversify their investment portfolios and support local businesses. This is driven by a desire for higher returns on investment compared to traditional investment options, as well as a growing interest in supporting entrepreneurial ventures in Gabon. Additionally, crowdinvesting platforms provide an opportunity for individuals with limited financial resources to participate in the investment market and potentially benefit from the success of innovative projects.
Trends in the market: One of the key trends in the crowdinvesting market in Gabon is the focus on sectors that align with the country's development goals. Renewable energy projects, for example, have seen significant interest from both investors and entrepreneurs. This trend can be attributed to the government's commitment to promoting sustainable development and reducing reliance on fossil fuels. By investing in renewable energy projects, Gabonese investors are not only seeking financial returns but also contributing to the country's environmental objectives. Another trend in the crowdinvesting market in Gabon is the emergence of platforms that cater specifically to local investors. These platforms provide a user-friendly interface and offer investment opportunities that are tailored to the Gabonese market. By focusing on local projects and businesses, these platforms are able to tap into the patriotic sentiment of Gabonese investors and foster a sense of community and support for local entrepreneurship.
Local special circumstances: Gabon's relatively small population and limited access to traditional financial services have created a unique market for crowdinvesting. Traditional banks and investment firms have historically focused on larger projects and businesses, leaving smaller ventures with limited access to capital. Crowdinvesting platforms fill this gap by providing a platform for small and medium-sized enterprises (SMEs) to raise funds directly from individual investors. This has the potential to stimulate economic growth and create employment opportunities in Gabon.
Underlying macroeconomic factors: Gabon's economy has been heavily reliant on oil exports, making it vulnerable to fluctuations in global oil prices. In recent years, the government has been actively diversifying the economy and promoting sectors such as agriculture, tourism, and renewable energy. Crowdinvesting plays a crucial role in supporting these diversification efforts by providing much-needed funding to innovative projects in these sectors. As Gabon continues to diversify its economy, the crowdinvesting market is expected to grow further, attracting both local and international investors. In conclusion, the crowdinvesting market in Gabon is experiencing growth due to customer preferences for diversification and support for local businesses. The market is characterized by a focus on sectors aligned with the country's development goals, such as renewable energy. Local special circumstances, including limited access to traditional financial services, have created a unique market for crowdinvesting in Gabon. The underlying macroeconomic factors, such as the government's diversification efforts, further support the growth of the crowdinvesting market in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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