Key regions: Germany, Brazil, Australia, Israel, United States
The Crowdfunding market in Guatemala has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Guatemalan customers have shown a growing interest in supporting innovative and socially impactful projects through crowdfunding. They are attracted to the transparency and direct involvement that crowdfunding platforms offer, allowing them to contribute to causes they believe in. Additionally, customers appreciate the convenience of online platforms, which make it easy for them to browse and support projects from the comfort of their own homes.
Trends in the market: One of the key trends in the Guatemalan crowdfunding market is the rise of social and environmental projects. Customers are increasingly drawn to campaigns that address pressing issues in their communities, such as poverty alleviation, education, and environmental sustainability. This trend reflects a growing awareness and desire among Guatemalans to make a positive impact on society. Furthermore, there has been a shift towards equity-based crowdfunding, where individuals can invest in startups or small businesses in exchange for a share of the company. This trend indicates a growing interest in entrepreneurial ventures and the potential for financial returns.
Local special circumstances: Guatemala is a country with a vibrant entrepreneurial ecosystem, characterized by a high number of startups and small businesses. However, traditional funding sources, such as banks and venture capitalists, are often inaccessible to these entrepreneurs due to strict lending criteria and risk aversion. Crowdfunding platforms provide an alternative source of funding, allowing entrepreneurs to showcase their projects and attract support from a wider audience. This is particularly important in a country like Guatemala, where access to capital can be a major barrier to business growth.
Underlying macroeconomic factors: The development of the crowdfunding market in Guatemala is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and a growing middle class. This has created a larger pool of potential backers who have the financial means to support crowdfunding campaigns. Additionally, the widespread use of mobile phones and internet access has made it easier for Guatemalans to participate in crowdfunding activities. The combination of economic growth and technological advancements has created a favorable environment for the growth of the crowdfunding market in Guatemala. In conclusion, the Crowdfunding market in Guatemala is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Guatemalan customers are increasingly interested in supporting innovative and socially impactful projects, and crowdfunding platforms provide them with a convenient and transparent way to do so. The rise of social and environmental projects, as well as equity-based crowdfunding, reflects the growing interest in making a positive impact and supporting entrepreneurial ventures. Furthermore, the vibrant entrepreneurial ecosystem and the limited access to traditional funding sources in Guatemala create a strong demand for crowdfunding platforms. The combination of economic growth, technological advancements, and a growing middle class further supports the development of the crowdfunding market in Guatemala.
Data coverage:
The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
