Key regions: Germany, Brazil, Australia, Israel, United States
The Crowdfunding market in Finland is experiencing steady growth and development, driven by various customer preferences and local special circumstances.
Customer preferences: In Finland, there is a growing trend among individuals to support innovative and creative projects through crowdfunding. This is driven by a desire to be part of something new and exciting, and to have a direct impact on the success of a project or idea. Additionally, Finnish consumers value transparency and authenticity, and crowdfunding platforms provide an opportunity for individuals to connect directly with project creators and see the progress of their investments.
Trends in the market: One of the key trends in the crowdfunding market in Finland is the rise of equity-based crowdfunding. This allows individuals to invest in startups and small businesses in exchange for equity or shares in the company. This trend is fueled by a strong startup ecosystem in Finland, with many innovative and high-potential companies seeking funding to grow and expand. Equity-based crowdfunding provides an alternative source of capital for these companies, and allows investors to diversify their portfolios and potentially earn significant returns on their investments. Another trend in the crowdfunding market in Finland is the increasing popularity of reward-based crowdfunding. This involves individuals contributing money to a project or idea in exchange for a reward or product. Finnish consumers are attracted to this model as it allows them to pre-order products or services at a discounted price, and be part of the development process. This trend is particularly prevalent in the creative industries, where artists, musicians, and designers use crowdfunding to fund their projects and connect with their fanbase.
Local special circumstances: Finland has a strong culture of entrepreneurship and innovation, which contributes to the growth of the crowdfunding market. The country has a supportive ecosystem for startups, with government initiatives and funding programs in place to encourage entrepreneurship. This creates a favorable environment for crowdfunding, as there is a constant supply of innovative projects and ideas seeking funding. Additionally, the high level of digital literacy and internet penetration in Finland makes it easy for individuals to participate in crowdfunding campaigns. Finnish consumers are comfortable using online platforms and making digital transactions, which facilitates the growth of crowdfunding as a viable fundraising method.
Underlying macroeconomic factors: The stable and prosperous economy of Finland provides a solid foundation for the crowdfunding market. With a high GDP per capita and low unemployment rate, individuals have disposable income to invest in crowdfunding campaigns. Furthermore, the low interest rate environment in Finland makes traditional savings and investment options less attractive, leading individuals to explore alternative investment opportunities such as crowdfunding. In conclusion, the crowdfunding market in Finland is developing and growing steadily, driven by customer preferences for innovation and transparency, as well as local special circumstances such as a strong startup ecosystem and digital literacy. These factors, combined with the underlying macroeconomic factors, contribute to the success and growth of the crowdfunding market in Finland.
Data coverage:
The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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