Digital Capital Raising - Americas

  • Americas
  • The Digital Capital Raising market market in the Americas is expected to reach a total transaction value of US$36.63bn in 2024.
  • MarketMarketplace Lending (Consumer) is set to dominate the market with a projected total transaction value of US$27.88bn in 2024.
  • When compared globally, the United States leads with the highest cumulated transaction value of US$36,370m in 2024.
  • In the Americas, the trend of utilizing blockchain technology for digital securities issuance is revolutionizing the capital raising landscape.

Key regions: Brazil, Germany, United States, United Kingdom, China

 
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Analyst Opinion

The Digital Capital Raising market in Americas is experiencing significant growth and development due to several factors.

Customer preferences:
Customers in the Americas region are increasingly turning to digital platforms for capital raising purposes. This shift in preference can be attributed to the convenience and accessibility offered by digital channels. Digital platforms allow customers to access a wide range of investment opportunities from the comfort of their own homes, eliminating the need for physical meetings or paperwork. Additionally, digital platforms often provide customers with real-time updates and analytics, allowing them to make more informed investment decisions.

Trends in the market:
One of the key trends in the Digital Capital Raising market in Americas is the rise of crowdfunding platforms. These platforms enable entrepreneurs and small businesses to raise capital from a large number of individual investors, often through small contributions. Crowdfunding has gained popularity due to its ability to democratize the investment process and provide access to funding for projects that may have otherwise struggled to secure traditional financing. Furthermore, crowdfunding platforms often offer additional benefits such as networking opportunities and exposure to a wider customer base. Another trend in the market is the increasing adoption of blockchain technology for capital raising purposes. Blockchain, a decentralized and transparent digital ledger, offers several advantages for capital raising, including enhanced security, reduced costs, and increased efficiency. By leveraging blockchain technology, companies can streamline the capital raising process, eliminate intermediaries, and attract a global pool of investors. This trend is particularly prominent in the Americas region, where blockchain adoption is widespread and the regulatory environment is favorable for digital innovation.

Local special circumstances:
The Americas region is home to a diverse range of countries, each with its own unique market conditions and regulatory frameworks. While some countries in the region have embraced digital capital raising and have created supportive environments for innovation, others are still in the early stages of digital transformation. These varying circumstances can impact the pace and extent of digital capital raising development in different countries. Additionally, cultural factors and investor preferences may also play a role in shaping the market dynamics in each country.

Underlying macroeconomic factors:
The Digital Capital Raising market in Americas is also influenced by broader macroeconomic factors. Economic growth, investor confidence, and regulatory stability are key drivers of market development. In countries with strong economic growth and investor-friendly policies, the digital capital raising market is likely to thrive. On the other hand, countries facing economic challenges or regulatory uncertainties may experience slower growth in the market. Furthermore, geopolitical factors and global economic trends can also impact the flow of capital and investor sentiment, thereby influencing the digital capital raising market in the Americas. In conclusion, the Digital Capital Raising market in Americas is witnessing significant growth and development driven by customer preferences for digital platforms, the rise of crowdfunding, the adoption of blockchain technology, local market conditions, and underlying macroeconomic factors. As the market continues to evolve, it is crucial for market participants to stay abreast of these trends and adapt their strategies accordingly to capitalize on the opportunities presented by the digital capital raising landscape.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Overview

  • Capital Raised
  • Average Deal Size
  • Global Comparison
  • Number of Deals
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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