Traditional Retail Banking - Turkey

  • Turkey
  • The Traditional Retail Banking market market in Turkey is expected to witness a significant increase in Net Interest Income, reaching US$7.98bn in 2024.
  • This projection indicates a positive growth trend for the sector.
  • Furthermore, it is anticipated that the Net Interest Income will continue to grow at a Compound Annual Growth Rate (CAGR) of -3.26% between 2024 and 2029, resulting in a market volume of US$6.76bn in 2029.
  • When compared to other countries globally, in China is projected to generate the highest Net Interest Income, with an estimated value of US$2,426.0bn in 2024.
  • This demonstrates the dominant position of the United States in the Traditional Retail Banking market market.
  • Despite the rise of digital banking, traditional retail banking remains dominant in Turkey due to the country's strong preference for in-person transactions and personal relationships with banks.

Key regions: France, Brazil, Germany, United Kingdom, United States

 
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Analyst Opinion

Turkey's Traditional Retail Banking market is experiencing notable developments and trends that are shaping the industry landscape.

Customer preferences:
Customers in Turkey are increasingly seeking convenience and personalized services in their banking experience. This has led to a rise in demand for digital banking solutions and online services, driving traditional banks to enhance their digital offerings to meet customer expectations. Moreover, customers are placing a higher emphasis on security and reliability, prompting banks to invest in robust cybersecurity measures to protect customer data and transactions.

Trends in the market:
One prominent trend in Turkey's Traditional Retail Banking market is the growing competition from digital banks and fintech companies. These new entrants are leveraging technology to offer innovative products and services, attracting a younger demographic of customers who are more inclined towards digital banking solutions. As a result, traditional banks are facing pressure to innovate and adapt to changing customer preferences to remain competitive in the market.

Local special circumstances:
Turkey's unique geographical position as a bridge between Europe and Asia has positioned it as a key player in the banking sector, attracting foreign investments and fostering international partnerships. Additionally, the country's young population and increasing internet penetration rate have created a conducive environment for the growth of digital banking services. However, political and economic uncertainties in the region have also posed challenges for the Traditional Retail Banking market, influencing market dynamics and consumer behavior.

Underlying macroeconomic factors:
Macroeconomic factors such as inflation rates, interest rates, and GDP growth play a significant role in shaping the Traditional Retail Banking market in Turkey. Fluctuations in these economic indicators can impact consumer spending habits, borrowing behavior, and overall market stability. As such, banks in Turkey must closely monitor macroeconomic trends and adjust their strategies accordingly to mitigate risks and seize opportunities in the market.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.

Additional Notes:

The market is updated twice per year in case market dynamics change.

Overview

  • Net Interest Income
  • Analyst Opinion
  • Deposits
  • Loans
  • Credit Card Interest Income
  • ATMs & Bank Branches
  • Methodology
  • Key Market Indicators
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