Traditional Retail Banking - Albania

  • Albania
  • In Albania, the Traditional Retail Banking market market is expected to witness a significant increase in Net Interest Income, projected to reach US$0.66bn in 2024.
  • This indicates a positive trend in the country's banking sector.
  • Furthermore, it is anticipated that the Net Interest Income will continue to grow at an annual rate of -7.37% from 2024 to 2029, resulting in a market volume of US$0.45bn by the end of 2029.
  • This steady growth demonstrates the potential for further expansion and development within the Albanian banking industry.
  • When comparing the global market, it is worth noting that China is expected to generate the highest Net Interest Income, with a staggering US$2,426.0bn in 2024.
  • This showcases the dominance of the US banking sector on a global scale, reflecting its economic strength and financial prowess.
  • Albania's traditional retail banking market is experiencing a shift towards digital banking services to cater to the tech-savvy population.

Key regions: France, Brazil, Germany, United Kingdom, United States

 
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Analyst Opinion

The Traditional Retail Banking market in Albania is experiencing significant growth and evolution in recent years.

Customer preferences:
Albanian customers are increasingly seeking convenience and efficiency in their banking services, leading to a growing demand for digital banking solutions. This shift in preferences is driving traditional banks in Albania to invest more in online and mobile banking platforms to meet customer expectations and stay competitive in the market.

Trends in the market:
One of the notable trends in the Traditional Retail Banking market in Albania is the expansion of branch networks in urban areas, where the majority of the population resides. This trend is aimed at improving accessibility to banking services for customers who still prefer in-person interactions. Additionally, there is a growing focus on personalized customer service to enhance the overall banking experience and build customer loyalty.

Local special circumstances:
Albania's banking sector has been historically dominated by a few key players, leading to limited competition in the market. However, with the entry of new international banks and the emergence of fintech companies, the competition is intensifying. This is driving traditional banks in Albania to innovate and diversify their product offerings to retain customers and attract new ones in a more competitive landscape.

Underlying macroeconomic factors:
The overall economic growth and stability in Albania are also contributing to the development of the Traditional Retail Banking market. As the economy continues to grow, there is an increasing demand for banking services, including loans, savings accounts, and investment products. The favorable economic conditions provide traditional banks with opportunities to expand their customer base and increase their market share in Albania.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.

Additional Notes:

The market is updated twice per year in case market dynamics change.

Overview

  • Net Interest Income
  • Analyst Opinion
  • Deposits
  • Loans
  • Credit Card Interest Income
  • ATMs & Bank Branches
  • Methodology
  • Key Market Indicators
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