Banking - Albania

Albania

In 2024, it is projected that the Net Interest Income in the Banking market in Albania will reach US$894.00m.
Traditional Banks are expected to dominate the market with a projected market volume of US$882.50m in 2024.
The Net Interest Income is expected to show an annual growth rate (CAGR 2024-2029) of -6.80%, resulting in a market volume of US$628.70m by 2029.
When compared globally, it is anticipated that China will generate the highest Net Interest Income, amounting to US$4,332.0bn in 2024.
Albania's banking market is experiencing a surge in digital banking services, with an increasing number of consumers opting for online and mobile banking solutions.

Key regions: United States, China, Japan, Brazil, United Kingdom

Definition:

The Banking market refers to the financial services sector providing financial products and services to individuals and businesses. Retail banking focuses on offering financial services to individual consumers, such as personal loans, savings and checking accounts, credit cards, and mortgages. Commercial banking, on the other hand, provides financial services to small and large businesses, including loans, lines of credit, and other financial products designed specifically for businesses.

Structure:

The market consists of two segments:
- The Traditional Banking market refers to the financial services sector that provides a range of financial products and services to individuals and businesses through store-based branches and other traditional channels.
- The Digital Banking market refers to the emerging market for digital-only banks that offer financial services through online and mobile platforms.

The market data comprises Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Additional information:

The Banking market is highly competitive and characterized by the presence of large global players as well as regional and local banks. Banks are continually seeking ways to improve their offerings and remain competitive by leveraging technology and offering innovative financial products and services. Additionally, changes in regulations and the growing trend toward digitalization are shaping the Retail & Commercial banking market, creating opportunities for new entrants, and forcing existing players to adapt.
Key players in this market are companies such as the Industrial and Commercial Bank of China Ltd., JPMorgan Chase & Co., and HSBC Holdings.

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Analyst Opinion

The Banking market in Albania has been experiencing significant developments in recent years, reflecting the changing preferences of customers and the evolving economic landscape.

Customer preferences: Customers in Albania are increasingly demanding digital banking services, such as online banking, mobile apps, and digital payment solutions. This shift in preferences is driven by the convenience and efficiency offered by digital platforms, allowing customers to conduct transactions and manage their finances anytime, anywhere.

Trends in the market: One of the notable trends in the Albanian banking market is the increasing competition among banks to offer innovative products and services to attract and retain customers. This has led to the introduction of personalized banking solutions, loyalty programs, and competitive interest rates to stay ahead in the market. Additionally, banks are focusing on expanding their branch networks and ATM coverage to improve accessibility for customers across the country.

Local special circumstances: Albania's banking sector is also influenced by unique local circumstances, such as the country's efforts to enhance financial inclusion and promote economic growth. The government has been implementing reforms to strengthen the regulatory framework, improve transparency, and attract foreign investment in the banking industry. These initiatives are aimed at fostering a more competitive and stable banking sector that can support the country's economic development.

Underlying macroeconomic factors: The development of the banking market in Albania is closely tied to broader macroeconomic factors, including GDP growth, inflation rates, and foreign direct investment. As the country continues to experience economic growth and stability, there is a growing demand for banking services to support business expansion, investment activities, and personal financial management. The banking sector plays a crucial role in facilitating economic growth by providing access to credit, promoting savings, and facilitating financial transactions in the economy.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.

Additional Notes:

The market is updated twice per year in case market dynamics change.