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Portugal, known for its rich history and beautiful landscapes, has a Traditional Commercial Banking market that is experiencing notable developments and trends.
Customer preferences: In Portugal, customers still value the personal touch and relationship-based approach that traditional commercial banks offer. They appreciate the face-to-face interactions with bank representatives and the sense of security that comes with dealing with long-established institutions.
Trends in the market: One prominent trend in the Traditional Commercial Banking market in Portugal is the increasing digitization of services. While customers still prefer personal interactions, they are also demanding more online and mobile banking options. Traditional banks are adapting by investing in digital platforms to meet these evolving customer needs. Another trend is the growing focus on sustainability and corporate social responsibility. Customers are becoming more environmentally conscious and socially aware, prompting banks in Portugal to incorporate ESG (Environmental, Social, and Governance) criteria into their operations and investment decisions.
Local special circumstances: Portugal's Traditional Commercial Banking market is also influenced by the country's economic landscape. Following the financial crisis, banks have been working to strengthen their balance sheets and improve risk management practices. This focus on stability and resilience has shaped the way traditional banks operate in Portugal. Additionally, the competitive environment in the banking sector has led to consolidation among smaller banks, with larger institutions gaining market share. This consolidation trend is impacting the traditional banking landscape in Portugal, with fewer but stronger players dominating the market.
Underlying macroeconomic factors: Macroeconomic factors such as interest rates, inflation, and economic growth play a significant role in shaping the Traditional Commercial Banking market in Portugal. Low interest rates set by the European Central Bank have put pressure on banks' profitability, leading them to explore alternative revenue streams and cost-cutting measures. Furthermore, Portugal's economic recovery and growth prospects influence the demand for banking products and services. As the economy continues to improve, traditional banks are presented with opportunities to expand their lending activities and support the financial needs of businesses and consumers in the country.
Data coverage:
Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.Modeling approach / Market size:
Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.Additional Notes:
The market is updated twice per year in case market dynamics change.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)