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Mon - Fri, 9am - 6pm (EST)
Armenia has seen significant developments in its Traditional Commercial Banking market in recent years, reflecting the changing preferences of customers and unique local circumstances.
Customer preferences: Customers in Armenia have shown a growing interest in digital banking services, leading to a shift from traditional brick-and-mortar branches to online and mobile banking platforms. This trend is in line with global preferences for convenience, efficiency, and 24/7 access to banking services.
Trends in the market: One notable trend in the Armenian Traditional Commercial Banking market is the increasing competition among banks to offer innovative financial products and services. This trend is driven by the need to attract and retain customers in a crowded market, as well as to differentiate from competitors. Additionally, there has been a focus on enhancing cybersecurity measures to protect customer data and prevent fraud in the digital banking environment.
Local special circumstances: Armenia's banking sector has been influenced by the country's geopolitical situation and economic challenges. The dependence on remittances from abroad, as well as the need for foreign investment, has shaped the development of the Traditional Commercial Banking market. Moreover, the small size of the market and the presence of both local and international banks create a dynamic and competitive landscape for banking services in Armenia.
Underlying macroeconomic factors: Macroeconomic factors such as inflation, exchange rates, and government policies play a significant role in shaping the Traditional Commercial Banking market in Armenia. Economic stability, regulatory frameworks, and interest rates impact the profitability and growth potential of banks operating in the country. Moreover, the overall economic growth and investment climate in Armenia influence the demand for banking services and the overall performance of the banking sector.
Data coverage:
Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.Modeling approach / Market size:
Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.Additional Notes:
The market is updated twice per year in case market dynamics change.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)