The food delivery market in Tajikistan has been growing steadily in recent years, driven by changing consumer preferences and the increasing availability of online delivery platforms.
Customer preferences: Tajik consumers are increasingly turning to online food delivery services as a convenient and time-saving alternative to traditional dining options. This trend is particularly evident among younger consumers, who are more likely to use mobile apps and online platforms to order food. Additionally, the COVID-19 pandemic has accelerated the adoption of online food delivery services, as many consumers have been forced to stay at home and avoid public places.
Trends in the market: One of the key trends in the Tajik food delivery market is the rise of local delivery platforms. While international players such as Uber Eats and Glovo are present in the market, they face stiff competition from local players such as Menu.tj and Foodpanda. These local platforms have a better understanding of the local market and are able to offer a wider range of cuisine options. Another trend is the increasing popularity of healthy and organic food options, as consumers become more health-conscious and seek out healthier food choices.
Local special circumstances: Tajikistan is a landlocked country with a predominantly mountainous terrain, which presents logistical challenges for food delivery services. However, this has also created opportunities for local players to develop innovative delivery solutions, such as using motorbikes and bicycles to navigate the narrow and winding mountain roads. Additionally, Tajikistan has a rich culinary tradition, with a diverse range of regional and ethnic cuisines that are popular among locals and tourists alike.
Underlying macroeconomic factors: Tajikistan is one of the poorest countries in Central Asia, with a largely agrarian economy and limited industrial development. However, the country has experienced steady economic growth in recent years, driven by remittances from migrant workers and investments in infrastructure. This has led to a growing middle class with more disposable income, which has in turn fuelled demand for food delivery services. Additionally, the government has implemented policies to promote entrepreneurship and small business development, which has encouraged the growth of local food delivery platforms.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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