The Online Food Delivery market in Portugal has been rapidly growing in recent years, with a significant increase in demand for food delivery services.
Customer preferences: Portuguese customers have shown a preference for convenience and speed when it comes to ordering food. As a result, online food delivery services have become increasingly popular, as they offer customers the ability to order food from their favorite restaurants with just a few clicks on their smartphones. Additionally, customers in Portugal have also shown a preference for healthy food options, which has led to an increase in the number of online food delivery platforms that offer healthy meal options.
Trends in the market: One of the major trends in the Online Food Delivery market in Portugal is the rise of mobile applications. With the increasing use of smartphones in Portugal, mobile applications have become the primary way that customers order food online. Another trend is the increasing number of restaurants that are partnering with online food delivery platforms to offer their services to a wider customer base. This has led to an increase in competition among online food delivery platforms, with each platform offering unique features and services to attract customers.
Local special circumstances: Portugal has a rich culinary history, with a variety of traditional dishes that are popular among locals and tourists alike. As a result, the Online Food Delivery market in Portugal has a diverse range of food options, with many online food delivery platforms offering traditional Portuguese dishes alongside international cuisine. Additionally, Portugal has a large tourism industry, which has led to an increase in demand for food delivery services among tourists who want to try local cuisine in the comfort of their hotel rooms.
Underlying macroeconomic factors: The growth of the Online Food Delivery market in Portugal can be attributed to several underlying macroeconomic factors. Firstly, Portugal has a high internet penetration rate, which has made it easier for customers to order food online. Secondly, the rise of mobile applications has made it easier for customers to order food on-the-go, which has led to an increase in demand for online food delivery services. Finally, the COVID-19 pandemic has accelerated the growth of the Online Food Delivery market in Portugal, as customers have been forced to stay at home and order food online instead of dining out.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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