The popularity of platform delivery services in Portugal has been increasing in recent years, as consumers have become more comfortable with ordering goods online and having them delivered directly to their homes.
Customer preferences: Portuguese consumers are increasingly turning to platform delivery services for the convenience and ease of use they offer. Many consumers appreciate the ability to order goods online and have them delivered directly to their homes, without the need to visit physical stores. Additionally, platform delivery services often offer a wider range of products than traditional stores, allowing consumers to find exactly what they are looking for.
Trends in the market: One of the key trends in the platform delivery market in Portugal is the growth of food delivery services. As more consumers have turned to online ordering during the COVID-19 pandemic, many restaurants and cafes have started offering delivery services to meet the demand. This has led to the emergence of new food delivery platforms, as well as the expansion of existing ones.Another trend in the market is the increasing use of technology to improve delivery services. Many platform delivery companies are investing in new technologies such as drones and autonomous vehicles to speed up delivery times and reduce costs. Additionally, some companies are experimenting with new delivery models, such as crowd-sourced delivery, to improve efficiency and reduce environmental impact.
Local special circumstances: One factor that has contributed to the growth of platform delivery services in Portugal is the country's relatively small size. With a population of just over 10 million people, Portugal is small enough that many delivery companies can offer nationwide coverage without incurring significant logistical challenges. Additionally, the country's high urbanization rate means that many consumers live in densely populated areas, making delivery services more cost-effective.
Underlying macroeconomic factors: The platform delivery market in Portugal is also influenced by broader macroeconomic trends. For example, the country's relatively high unemployment rate has led many people to seek work in the gig economy, including as delivery drivers. Additionally, the growth of e-commerce in Portugal is partly driven by the country's relatively low GDP per capita, which has led many consumers to seek out more affordable online shopping options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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