The Meal Delivery market in Turkey has been experiencing significant growth in recent years.
Customer preferences: Turkish consumers are increasingly turning to meal delivery services due to their busy lifestyles and the convenience that these services offer. With the rise of digitalization and the increasing use of smartphones, consumers are becoming more comfortable with using mobile applications to order food. Additionally, the COVID-19 pandemic has accelerated the adoption of meal delivery services as consumers are avoiding crowded public places such as restaurants.
Trends in the market: One of the key trends in the Turkish Meal Delivery market is the emergence of cloud kitchens. These are delivery-only kitchens that allow restaurants to expand their reach without the need for a physical storefront. This trend is particularly relevant in Turkey, where real estate prices are high and the cost of opening a physical restaurant can be prohibitive. Another trend is the increasing popularity of healthy food options, as consumers are becoming more health-conscious and are looking for meal delivery services that offer healthy and nutritious meals.
Local special circumstances: Turkey has a unique culinary culture, with a wide variety of traditional dishes that are popular among locals and tourists alike. This presents an opportunity for meal delivery services to offer traditional Turkish dishes to their customers. Additionally, Turkey has a large young population, with over 50% of the population under the age of 30. This demographic is tech-savvy and comfortable with using mobile applications, making meal delivery services an attractive option.
Underlying macroeconomic factors: Turkey has a growing economy, with a GDP of over $750 billion. The country has a large and growing middle class, which is driving demand for meal delivery services. Additionally, Turkey has a high urbanization rate, with over 75% of the population living in urban areas. This presents an opportunity for meal delivery services to target urban consumers who are looking for convenient and affordable meal options. However, Turkey also faces challenges such as high inflation and political instability, which could impact the growth of the meal delivery market in the long term.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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