Meal Delivery - Turkey | Statista Market Forecast

The projected revenue in the Meal Delivery market in Turkey is expected to reach US$1.69bn in 2024.
Furthermore, it is anticipated that the market will experience an annual growth rate of 1.83% (CAGR 2024-2029), resulting in a projected market volume of US$1.85bn by 2029.
In Turkey, the Platform Deliverymarket is projected to reach a market volume of US$1.32bn in 2024.
It is worth noting that, in global comparison, China is expected to generate the highest revenue, amounting to US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market in Turkey is projected to be US$48.59 in 2024.
Additionally, it is expected that the number of users in this market will reach 37.9m users by 2029.
Finally, the user penetration rate in the Meal Delivery market in Turkey is estimated to be 40.4% in 2024.
The meal delivery market in Turkey is experiencing a surge in demand due to the growing urban population and changing consumer preferences for convenience and healthy eating.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The Meal Delivery market in Turkey has been experiencing significant growth in recent years.

Customer preferences: Turkish consumers are increasingly turning to meal delivery services due to their busy lifestyles and the convenience that these services offer. With the rise of digitalization and the increasing use of smartphones, consumers are becoming more comfortable with using mobile applications to order food. Additionally, the COVID-19 pandemic has accelerated the adoption of meal delivery services as consumers are avoiding crowded public places such as restaurants.

Trends in the market: One of the key trends in the Turkish Meal Delivery market is the emergence of cloud kitchens. These are delivery-only kitchens that allow restaurants to expand their reach without the need for a physical storefront. This trend is particularly relevant in Turkey, where real estate prices are high and the cost of opening a physical restaurant can be prohibitive. Another trend is the increasing popularity of healthy food options, as consumers are becoming more health-conscious and are looking for meal delivery services that offer healthy and nutritious meals.

Local special circumstances: Turkey has a unique culinary culture, with a wide variety of traditional dishes that are popular among locals and tourists alike. This presents an opportunity for meal delivery services to offer traditional Turkish dishes to their customers. Additionally, Turkey has a large young population, with over 50% of the population under the age of 30. This demographic is tech-savvy and comfortable with using mobile applications, making meal delivery services an attractive option.

Underlying macroeconomic factors: Turkey has a growing economy, with a GDP of over $750 billion. The country has a large and growing middle class, which is driving demand for meal delivery services. Additionally, Turkey has a high urbanization rate, with over 75% of the population living in urban areas. This presents an opportunity for meal delivery services to target urban consumers who are looking for convenient and affordable meal options. However, Turkey also faces challenges such as high inflation and political instability, which could impact the growth of the meal delivery market in the long term.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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