The eServices market in Turkey has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Turkey have shifted towards digital solutions, with an increasing number of consumers opting for online services. This is driven by the convenience and accessibility of eServices, as well as the growing adoption of smartphones and internet connectivity. Customers are now seeking efficient and time-saving options for their daily tasks, such as online shopping, banking, and entertainment. This preference for digital services has created a demand for a wide range of eServices in Turkey. Trends in the eServices market in Turkey reflect global developments, with a focus on technology-driven solutions. One of the key trends is the rise of e-commerce, with more businesses and consumers embracing online shopping. This trend is supported by the growing number of online marketplaces and payment platforms in Turkey. Additionally, there is an increasing demand for digital entertainment services, such as streaming platforms and online gaming. The popularity of these services is driven by the availability of high-speed internet and the proliferation of mobile devices. Local special circumstances in Turkey contribute to the development of the eServices market. The country has a young and tech-savvy population, which is eager to embrace digital solutions. This demographic factor, combined with a strong entrepreneurial spirit, has led to the emergence of numerous startups and innovative eService providers in Turkey. These local players are driving competition and innovation in the market, offering unique and tailored solutions to meet the specific needs of Turkish consumers. Underlying macroeconomic factors also play a role in the growth of the eServices market in Turkey. The country has experienced steady economic growth in recent years, which has resulted in an expanding middle class with increased purchasing power. This has created a favorable environment for the adoption of eServices, as consumers have more disposable income to spend on digital solutions. Additionally, the government has been actively promoting digital transformation and supporting the development of the eServices sector through various initiatives and policies. In conclusion, the eServices market in Turkey is experiencing rapid growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital solutions, the rise of e-commerce, the demand for digital entertainment services, the young and tech-savvy population, the entrepreneurial spirit of local players, and the favorable macroeconomic environment all contribute to the development of the eServices market in Turkey.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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