eServices

The eServices market in Turkey is expected to see a significant increase in revenue, reaching US$5.77bn in 2024.
This projection suggests a promising growth potential for the country's digital service industry.
Furthermore, it is estimated that the market will continue to expand with an annual growth rate of 12.44% from 2024 to 2029, resulting in a projected market volume of US$10.37bn by 2029.
The 0.0 market in Turkey is also expected to experience revenue growth, with a projected increase of 0.0 in 2025.0.
This indicates a positive trend in the online dating industry within the country.
Meanwhile, the 0.0 market in Turkey is projected to have a substantial market volume of 0.0 in 2024.
This highlights the growing demand for online learning platforms and educational services in the country.
In a global context, it is worth noting that China is anticipated to generate the highest revenue in the eServices market, with an estimated US$495.50bn in 2024.
This demonstrates the dominant position of the US in the global digital service industry.
Moreover, the average revenue per user (ARPU) in the 0.0 market is projected to be 0.0 in 2024.
This metric reflects the average amount of revenue generated per user in the online education sector.
Furthermore, the number of users in the 0.0 market in Turkey is expected to reach 0.0 by 2029.
This indicates a substantial user base and growing popularity of online educational platforms among the Turkish population.
Lastly, user penetration in the 0.0 market is estimated to be at 0.0 in 2024.
This metric measures the proportion of the population that engages with event ticketing services, highlighting the market's reach in the country.
Turkey's eServices market is experiencing rapid growth, with a strong emphasis on mobile payment solutions and online food delivery services.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Turkey has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Turkey have shifted towards digital solutions, with an increasing number of consumers opting for online services. This is driven by the convenience and accessibility of eServices, as well as the growing adoption of smartphones and internet connectivity. Customers are now seeking efficient and time-saving options for their daily tasks, such as online shopping, banking, and entertainment. This preference for digital services has created a demand for a wide range of eServices in Turkey. Trends in the eServices market in Turkey reflect global developments, with a focus on technology-driven solutions. One of the key trends is the rise of e-commerce, with more businesses and consumers embracing online shopping. This trend is supported by the growing number of online marketplaces and payment platforms in Turkey. Additionally, there is an increasing demand for digital entertainment services, such as streaming platforms and online gaming. The popularity of these services is driven by the availability of high-speed internet and the proliferation of mobile devices. Local special circumstances in Turkey contribute to the development of the eServices market. The country has a young and tech-savvy population, which is eager to embrace digital solutions. This demographic factor, combined with a strong entrepreneurial spirit, has led to the emergence of numerous startups and innovative eService providers in Turkey. These local players are driving competition and innovation in the market, offering unique and tailored solutions to meet the specific needs of Turkish consumers. Underlying macroeconomic factors also play a role in the growth of the eServices market in Turkey. The country has experienced steady economic growth in recent years, which has resulted in an expanding middle class with increased purchasing power. This has created a favorable environment for the adoption of eServices, as consumers have more disposable income to spend on digital solutions. Additionally, the government has been actively promoting digital transformation and supporting the development of the eServices sector through various initiatives and policies. In conclusion, the eServices market in Turkey is experiencing rapid growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital solutions, the rise of e-commerce, the demand for digital entertainment services, the young and tech-savvy population, the entrepreneurial spirit of local players, and the favorable macroeconomic environment all contribute to the development of the eServices market in Turkey.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.