New Zealand, a country known for its picturesque landscapes and diverse culture, has seen a significant shift in the food industry with the rise of restaurant delivery services.
Customer preferences: The convenience of having food delivered to one's doorstep has become increasingly popular among New Zealanders, especially with the rise of online food delivery platforms. Customers are looking for a wide variety of food options, ranging from local cuisine to international flavors, and expect quick and efficient delivery services.
Trends in the market: The restaurant delivery market in New Zealand has been growing steadily, with an increasing number of restaurants partnering with delivery services to expand their customer base. The COVID-19 pandemic has further accelerated this trend, as more people are opting for contactless delivery options. As a result, the market has become increasingly competitive, with new players entering the market and existing players expanding their services to new regions.
Local special circumstances: New Zealand's unique geography and population distribution have presented some challenges for the restaurant delivery market. The country's population is relatively small and spread out across different regions, making it difficult for delivery services to operate in certain areas. Additionally, the country's strict quarantine and biosecurity laws have made it challenging for international food chains to enter the market, giving local restaurants an advantage.
Underlying macroeconomic factors: New Zealand's strong economy and high disposable income levels have contributed to the growth of the restaurant delivery market. The country's tourism industry has also played a significant role, as tourists are increasingly looking for convenient and accessible food options during their travels. However, the market is not without its challenges, as rising costs and changing consumer preferences continue to impact the industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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