Market Insights eCommerce Online Food Delivery Grocery Delivery

Meal Kit Delivery - New Zealand

New Zealand

The Meal Kit Delivery market in New Zealand is projected to reach a revenue of US$268.30m by 2025.
This indicates a significant growth potential for the market.
Furthermore, it is expected to demonstrate an annual growth rate of 2.32% (CAGR 2025-2029), resulting in a projected market volume of US$294.10m by 2029.
In terms of user base, the Meal Kit Delivery market is expected to have approximately 391.2k users users New Zealand by 2029.
This showcases the increasing popularity and demand for meal kit services in the country.
Additionally, the user penetration rate is projected to rise from 7.3% in 2025 to 7.2% by 2029, indicating a steady growth in consumer adoption.
The average revenue per user (ARPU) is estimated to be US$0.69k New Zealand.
This metric serves as a measure of the financial value generated by each user in the Meal Kit Delivery market.
When compared globally, United States is anticipated to generate the highest revenue in the Meal Kit Delivery market, with a staggering US$6,143.00m in 2025.
This highlights the dominant position of the United States in the industry.
It is worth noting that New Zealand boasts the highest user penetration rate among all countries, projected to reach 7.3% by 2025.
This showcases the strong adoption and acceptance of meal kit services in the country, making it a notable player in the market.
In New Zealand, the meal kit delivery market is experiencing a surge in demand due to the convenience it offers to busy urban dwellers.

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Analyst Opinion

Meal kit delivery services have gained significant popularity in New Zealand in recent years. The market has witnessed a surge in demand due to changing lifestyles and the convenience offered by these services.

Customer preferences: Customers in New Zealand are increasingly opting for meal kit delivery services due to the convenience and flexibility they offer. These services provide customers with pre-portioned ingredients and recipes that can be prepared easily at home, saving time and effort. Additionally, meal kit delivery services offer a variety of cuisines and dietary options, catering to the diverse preferences of customers.

Trends in the market: The meal kit delivery market in New Zealand is witnessing a trend towards sustainable and locally sourced ingredients. Customers are becoming more conscious of the environmental impact of their food choices and are seeking out services that prioritize sustainability. Meal kit delivery services are responding to this trend by sourcing ingredients from local farms and suppliers, reducing their carbon footprint and supporting local businesses.Another trend in the market is the increasing popularity of plant-based meal kits. With more customers adopting vegetarian and vegan diets, meal kit delivery services are offering a range of plant-based options. This trend is in line with the global shift towards plant-based diets, driven by concerns over health, sustainability, and animal welfare.

Local special circumstances: New Zealand's unique geography and climate present challenges for meal kit delivery services. The country's remote location and small population make it difficult to source ingredients and maintain a reliable supply chain. Additionally, New Zealand's strict biosecurity regulations limit the importation of certain foods, further complicating the sourcing process. Meal kit delivery services operating in New Zealand must navigate these challenges to provide customers with high-quality ingredients and reliable service.

Underlying macroeconomic factors: The meal kit delivery market in New Zealand is influenced by several macroeconomic factors. The country's strong economy and high standard of living make it an attractive market for meal kit delivery services. Additionally, the growing trend towards healthy eating and convenience is driving demand for these services. However, the relatively small population and limited geographic area present challenges for companies seeking to scale their operations. Companies must carefully manage their resources and operations to succeed in this market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.