The restaurant delivery market in Guinea is showing signs of growth and development.
Customer preferences: Customers in Guinea are increasingly looking for convenience and time-saving options when it comes to dining. The rise of busy lifestyles has led to an increase in demand for food delivery services. Additionally, the COVID-19 pandemic has further accelerated this trend as people are staying at home more and avoiding crowded places.
Trends in the market: The restaurant delivery market in Guinea is still in its early stages, but it is growing steadily. There has been an increase in the number of food delivery platforms in the country, providing customers with more options for ordering food online. Moreover, the market is becoming more competitive as new players enter the market.
Local special circumstances: Guinea is a developing country with a relatively low level of internet penetration. This has been a major challenge for the restaurant delivery market as online ordering and payment systems require a stable internet connection. However, the government is investing in improving the country's internet infrastructure which is expected to boost the growth of the market.
Underlying macroeconomic factors: Guinea is a resource-rich country, with a significant portion of its GDP coming from the mining sector. However, the country still faces challenges such as high poverty rates and political instability. These factors have affected the growth of the restaurant delivery market as people have limited disposable income to spend on food delivery services. Nonetheless, the market is expected to continue growing as the country's economy improves and more people adopt online ordering and payment systems.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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