Guinea, a country in West Africa, has seen a recent surge in the Grocery Delivery market. This market has been growing rapidly due to several factors that have contributed to its success.
Customer preferences: The Grocery Delivery market in Guinea has been gaining popularity due to the convenience it offers to customers. With the busy lifestyle of people, they prefer to have their groceries delivered to their doorstep rather than going to the market themselves. Moreover, the COVID-19 pandemic has also played a significant role in the growth of the market as people are hesitant to go out to crowded places.
Trends in the market: One of the trends in the Grocery Delivery market in Guinea is the emergence of new players in the market. Several local and international companies have entered the market, providing customers with a wide range of options to choose from. Additionally, the market has seen an increase in the use of technology to improve the customer experience. Companies are using mobile applications and websites to make it easier for customers to place orders and track their deliveries.
Local special circumstances: The Grocery Delivery market in Guinea faces several challenges due to the lack of proper infrastructure and logistics. The country has poor road networks and limited transportation facilities, which makes it difficult for companies to deliver products on time. Furthermore, the market is highly competitive, and companies need to differentiate themselves to stand out.
Underlying macroeconomic factors: The economic growth of Guinea has been slow, and the country faces several challenges in terms of poverty and unemployment. However, the Grocery Delivery market has provided new opportunities for employment and entrepreneurship. The market has also contributed to the growth of the e-commerce industry in the country, which has the potential to boost economic growth in the long run.In conclusion, the Grocery Delivery market in Guinea has been growing due to the convenience it offers to customers, the emergence of new players in the market, and the use of technology to improve the customer experience. However, the market faces several challenges due to the lack of proper infrastructure and logistics. Nonetheless, the market has the potential to contribute to the economic growth of the country by providing new opportunities for employment and entrepreneurship.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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