The rise of digitalization has revolutionized the way people order food. In Germany, the restaurant delivery market has been growing steadily over the years.
Customer preferences: Customers in Germany are increasingly ordering food online as it offers convenience and a wide range of options. With the busy lifestyle of people, the ease of ordering food from the comfort of their homes has become a popular option. Additionally, the younger generation has been a driving force in the growth of the market as they are more tech-savvy and prefer digital platforms.
Trends in the market: The market has seen a surge of new players, both local and international, entering the market. These players have been offering discounts and promotions to attract customers. Additionally, there has been a trend of restaurants partnering with delivery platforms to expand their customer base. The COVID-19 pandemic has also accelerated the growth of the market as people have been forced to stay at home and rely on online food delivery.
Local special circumstances: Germany has a strong food culture, and people are particular about the quality of food they consume. Thus, the market has seen a rise in demand for high-quality, healthy food options. Additionally, the country has strict regulations on food delivery, which has led to the emergence of local players that cater to these regulations.
Underlying macroeconomic factors: The German economy has been stable over the years, leading to an increase in disposable income. This has led to a rise in demand for food delivery services. Additionally, the country has a high population of migrants who prefer ordering food from their native countries. The rise in tourism has also contributed to the growth of the market as tourists prefer to order food online to experience local cuisine.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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