Germany is a country that is known for its love of good food and quality cuisine. In recent years, the Meal Delivery market in Germany has seen a significant increase in demand as more and more people turn to convenient and easy ways of getting their meals.
Customer preferences: One reason for the growth of the Meal Delivery market in Germany is the changing customer preferences. People are becoming increasingly busy and are looking for ways to save time. Meal delivery services provide an easy solution to this problem by delivering healthy and delicious meals directly to their doorstep. Additionally, there is a growing demand for healthy and organic food options, which many Meal Delivery companies in Germany are now offering.
Trends in the market: The Meal Delivery market in Germany is becoming increasingly competitive as more companies enter the market. This has led to a wide variety of options for customers to choose from, including specialized diets such as vegan, gluten-free, and low-carb. Another trend in the market is the use of technology to improve the customer experience. Many Meal Delivery companies in Germany now offer apps that allow customers to easily place orders and track deliveries.
Local special circumstances: Germany has a strong culture of food and dining, with many people valuing high-quality ingredients and traditional recipes. This has led to a demand for Meal Delivery services that offer authentic German cuisine, as well as international options. Additionally, the COVID-19 pandemic has led to an increase in demand for Meal Delivery services as more people are staying at home and avoiding crowded restaurants.
Underlying macroeconomic factors: The strong economy in Germany has led to a rise in disposable income, which has allowed more people to afford Meal Delivery services. Additionally, the country's aging population has led to an increase in demand for convenient and easy meal options. The government's focus on promoting healthy eating and reducing food waste has also contributed to the growth of the Meal Delivery market in Germany.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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