The demand for food delivery services has been on the rise globally due to the convenience it offers. Brunei Darussalam is no exception to this trend, as the restaurant delivery market in the country has been developing rapidly in recent years.
Customer preferences: Brunei Darussalam has a young population, with a high percentage of tech-savvy millennials who prefer to order food online. The convenience of having food delivered to their doorstep has become increasingly popular, especially among busy working professionals and students. Additionally, the COVID-19 pandemic has accelerated the adoption of food delivery services as people have been encouraged to stay at home.
Trends in the market: The restaurant delivery market in Brunei Darussalam has seen a surge in the number of food delivery platforms and services. Local players have emerged, providing stiff competition to international players. The market has also witnessed an increase in the number of restaurants partnering with food delivery services to meet the growing demand. Moreover, there has been a shift towards healthier food options, with more restaurants offering vegetarian and vegan options.
Local special circumstances: Brunei Darussalam is a small market with a limited number of restaurants and a small population. However, the country's high GDP per capita and the presence of a large expatriate community have contributed to the growth of the restaurant delivery market. Additionally, the country's strict halal certification requirements have made it challenging for international players to enter the market.
Underlying macroeconomic factors: The rise of the restaurant delivery market in Brunei Darussalam can be attributed to several underlying macroeconomic factors. The country's high internet penetration rate and smartphone usage have made it easier for people to order food online. The government's efforts to promote e-commerce and digitalization have also contributed to the growth of the food delivery market. Furthermore, the country's young population and busy lifestyles have increased the demand for convenience services such as food delivery.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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