The demand for grocery delivery services in Brunei Darussalam has been increasing in recent years, driven by several factors.
Customer preferences: Brunei Darussalam is a small country with a population of around 500,000 people. The majority of the population is concentrated in urban areas, and many people lead busy lifestyles. As a result, there is a growing demand for convenience, and many consumers are turning to online grocery delivery services to save time and effort. In addition, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers seek to avoid crowded stores and minimize their exposure to the virus.
Trends in the market: The online grocery delivery market in Brunei Darussalam is still in its early stages, but it is growing rapidly. Several local startups have emerged in recent years, offering grocery delivery services to consumers. These companies are leveraging technology to streamline the ordering and delivery process, and many offer a wide range of products at competitive prices. In addition, some traditional brick-and-mortar retailers have also started to offer online ordering and delivery services to meet the changing needs of their customers.
Local special circumstances: One unique aspect of the grocery delivery market in Brunei Darussalam is the country's small size and relatively low population density. This presents some challenges for delivery companies, as they need to optimize their routes and delivery schedules to ensure that they can serve customers efficiently. However, it also creates opportunities for companies that can offer personalized and responsive service to their customers.
Underlying macroeconomic factors: The growth of the grocery delivery market in Brunei Darussalam is also influenced by broader macroeconomic factors. The country has a relatively high GDP per capita and a young, tech-savvy population that is receptive to new digital services. In addition, the government has been investing in infrastructure and technology to support the growth of the digital economy. These factors are likely to continue to drive the growth of the grocery delivery market in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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