The Platform Delivery market in Western Asia has been rapidly developing in recent years, driven by a combination of customer preferences and local special circumstances.
Customer preferences: Customers in Western Asia are increasingly looking for convenient and efficient ways to access goods and services. This has led to a surge in demand for platform delivery services, which offer a range of benefits such as fast delivery times, real-time tracking, and a wide selection of products. In particular, younger consumers are driving the growth of the market, as they are more likely to use mobile devices to order goods and services.
Trends in the market: One of the key trends in the Platform Delivery market in Western Asia is the rise of local players. While global giants like Uber Eats and Deliveroo have a presence in the region, they face stiff competition from local companies that have a better understanding of the market and can offer more tailored services. Another trend is the increasing use of technology to improve the delivery experience. For example, some companies are using drones and robots to make deliveries, while others are experimenting with alternative delivery methods such as bike couriers.
Local special circumstances: One of the main factors driving the growth of the Platform Delivery market in Western Asia is the region's large and growing population. With over 250 million people living in the region, there is a huge potential market for platform delivery services. Additionally, the region's rapidly growing economies are creating a burgeoning middle class that is increasingly looking for convenient and efficient ways to access goods and services.
Underlying macroeconomic factors: There are several macroeconomic factors that are fueling the growth of the Platform Delivery market in Western Asia. One of the most important is the region's high levels of smartphone penetration. With over 200 million smartphone users in the region, there is a large and growing market for mobile-based services like platform delivery. Additionally, the region's young and tech-savvy population is helping to drive the adoption of new technologies and services. Finally, the region's governments are increasingly supportive of the technology sector, which is helping to create a favorable regulatory environment for platform delivery companies.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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