The demand for online grocery delivery services in Western Asia has been on the rise in recent years.
Customer preferences: Customers in Western Asia are increasingly turning to online grocery delivery services due to the convenience and time-saving benefits they offer. With busy work schedules and limited time for shopping, customers are opting for the ease of ordering groceries online and having them delivered to their doorstep. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery delivery services as customers look for safer ways to shop for groceries.
Trends in the market: One of the major trends in the online grocery delivery market in Western Asia is the increasing popularity of mobile applications for ordering groceries. Many customers prefer to use mobile apps as they provide a seamless and user-friendly experience. Additionally, online grocery retailers are increasingly partnering with local supermarkets and grocery stores to expand their product offerings and improve delivery times. Another trend is the increasing use of data analytics by online grocery retailers to better understand customer preferences and tailor their offerings accordingly.
Local special circumstances: The online grocery delivery market in Western Asia is unique due to the diverse cultural and linguistic backgrounds of the region. Online retailers must cater to the specific preferences and needs of each country in the region. For example, in some countries, customers prefer to purchase fresh produce from local markets rather than from supermarkets. Additionally, the varying levels of internet penetration and access to technology in different countries pose a challenge for online retailers.
Underlying macroeconomic factors: The growth of the online grocery delivery market in Western Asia is driven by several macroeconomic factors, including the increasing adoption of e-commerce, rising disposable incomes, and a growing middle class. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping and delivery services. However, challenges such as infrastructure limitations and regulatory barriers may hinder the growth of the market in some countries in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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