The Platform Delivery market in Tanzania has been experiencing steady growth in recent years.
Customer preferences: Tanzania has a rapidly growing middle class with increasing disposable income, leading to a surge in demand for online shopping and food delivery services. Customers are looking for convenience and efficiency, with a preference for platforms that offer a wide variety of options and quick delivery times.
Trends in the market: The platform delivery market in Tanzania is highly competitive, with a number of local and international players vying for market share. While food delivery remains the largest segment, there has been a significant increase in demand for other types of delivery services, such as grocery and medicine delivery. This trend is expected to continue in the coming years, as more players enter the market and existing players expand their offerings.
Local special circumstances: Tanzania has a large and growing youth population, with over 60% of the population under the age of 25. This demographic is highly tech-savvy and increasingly reliant on digital platforms for their daily needs. Additionally, the country has a large informal sector, with many small businesses and street vendors relying on delivery services to reach their customers.
Underlying macroeconomic factors: Tanzania has a relatively stable political and economic environment, with a GDP growth rate of around 6% in recent years. The government has also made efforts to improve the country's infrastructure, including expanding access to the internet and investing in transportation networks. These factors have contributed to the growth of the platform delivery market in Tanzania.In summary, the platform delivery market in Tanzania is poised for continued growth in the coming years, driven by increasing customer demand for convenience and efficiency, a highly competitive market, a tech-savvy youth population, a large informal sector, and a stable macroeconomic environment.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
