eServices - Tanzania

Tanzania

The eServices market in Tanzania is expected to witness significant revenue growth, with projected revenue reaching US$475.60m Tanzanian Shillings in 2024.
This growth is expected to continue, with an annual growth rate (CAGR 2024-2029) of 12.81%, resulting in a projected market volume of US$868.80m Tanzanian Shillings by 2029.
In the Dating Services market, in Tanzania is expected to experience a revenue growth of 36.1% Tanzanian Shillings in 2025.
Meanwhile, the Online Food Delivery market in Tanzania is projected to have a market volume of US$462.20m Tanzanian Shillings in 2024.
In comparison to other countries, China is anticipated to generate the highest revenue in the eServices market, amounting to US$495.50bn Tanzanian Shillings in 2024.
The average revenue per user (ARPU) in the Online Food Delivery market is projected to be US$118.80 Tanzanian Shillings in 2024.
Furthermore, the number of users in the Online Food Delivery market is expected to reach 6.6m users by 2029.
The user penetration rate in the Online Food Delivery market is estimated to be 5.6% in 2024.
This indicates the proportion of the population that actively engages with the Online Food Delivery market in Tanzania.
Tanzania's eServices market is experiencing rapid growth, driven by increasing internet penetration and a growing demand for online government services.

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Analyst Opinion

The eServices market in Tanzania has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Tanzania are increasingly turning to eServices for convenience and efficiency. With the rapid expansion of internet access and smartphone penetration, more and more Tanzanians are embracing digital platforms to access a wide range of services. From online shopping and food delivery to ride-hailing and financial services, customers are opting for the convenience of accessing these services from the comfort of their homes or on the go.

Trends in the market: One of the key trends in the eServices market in Tanzania is the rise of e-commerce. Online shopping platforms have gained popularity among Tanzanian consumers, offering a wide range of products and services at competitive prices. This trend is driven by the convenience of shopping from home, the availability of a wider selection of products, and the ability to compare prices and read customer reviews before making a purchase. Another significant trend in the market is the growth of ride-hailing services. With the increasing urbanization and traffic congestion in major cities like Dar es Salaam, customers are turning to ride-hailing apps to easily and quickly book transportation. These apps provide a convenient and reliable alternative to traditional taxis, offering transparent pricing, safety features, and the ability to track the driver's location.

Local special circumstances: One of the unique aspects of the eServices market in Tanzania is the high mobile penetration rate. Mobile phones are the primary means of accessing the internet for many Tanzanians, and mobile money services have gained widespread adoption. This has created opportunities for mobile-based eServices, such as mobile banking, mobile payments, and mobile wallets. Customers in Tanzania are comfortable using their mobile phones for a wide range of transactions, making it easier for eService providers to reach and serve a large customer base.

Underlying macroeconomic factors: The development of the eServices market in Tanzania is also influenced by various macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in an expanding middle class with higher disposable incomes. This has led to increased consumer spending, including on eServices. Additionally, the government has been implementing policies to promote digital inclusion and improve internet connectivity in rural areas, further driving the growth of the eServices market. In conclusion, the eServices market in Tanzania is experiencing significant growth and development, driven by customer preferences for convenience and efficiency. The rise of e-commerce and ride-hailing services, along with the high mobile penetration rate, are key trends in the market. The local special circumstance of mobile-based eServices and the macroeconomic factors of economic growth and government policies are also contributing to the development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.