The Platform Delivery market in Paraguay has been steadily growing in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Paraguayans are increasingly turning to online shopping and delivery services, due to the convenience and time-saving benefits they offer. This trend has been accelerated by the COVID-19 pandemic, which has led to a surge in demand for home delivery services. As a result, there has been a growing demand for Platform Delivery services in Paraguay, particularly in urban areas.
Trends in the market: One of the key trends in the Platform Delivery market in Paraguay is the rise of local players. While international platforms like Uber Eats and Rappi are present in the market, they face stiff competition from local companies that offer more tailored services and better knowledge of the local market. Another trend is the growth of partnerships between Platform Delivery companies and traditional retailers, as both seek to expand their reach and offer more convenience to customers. Finally, there has been a growing focus on sustainability in the Platform Delivery market, with companies adopting eco-friendly practices and offering more sustainable delivery options.
Local special circumstances: One of the unique factors driving the Platform Delivery market in Paraguay is the country's relatively low level of formal employment. Many people work in the informal sector, and the rise of Platform Delivery services has created new opportunities for them to earn income. Additionally, Paraguay has a large rural population, which has been underserved by traditional retail and delivery services. Platform Delivery services have the potential to bridge this gap and provide greater access to goods and services for people in rural areas.
Underlying macroeconomic factors: The growth of the Platform Delivery market in Paraguay is also being driven by broader macroeconomic trends. The country has seen steady economic growth in recent years, which has led to a growing middle class with more disposable income to spend on goods and services. Additionally, Paraguay has a young and tech-savvy population, which is comfortable using digital platforms for shopping and delivery. These factors, combined with the changing customer preferences and local circumstances, have created a favorable environment for the growth of the Platform Delivery market in Paraguay.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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