The convenience of having groceries delivered straight to one's doorstep has become increasingly popular in many countries around the world. Paraguay is no exception to this trend, with the Grocery Delivery market experiencing steady growth in recent years.
Customer preferences: Paraguayans are increasingly turning to online grocery shopping and delivery services due to the convenience they offer. With busy work schedules and long commutes, many consumers find it difficult to find time to visit physical grocery stores. Furthermore, the COVID-19 pandemic has accelerated the adoption of online shopping as consumers seek to avoid crowded public spaces.
Trends in the market: One trend in the Paraguayan Grocery Delivery market is the rise of local startups and small businesses offering delivery services. These companies are often more agile and able to cater to the specific needs of Paraguayan consumers. Another trend is the increasing availability of mobile apps and online platforms that allow consumers to order groceries from a variety of stores and have them delivered to their homes.
Local special circumstances: Paraguay's relatively small population and low urbanization rate mean that the Grocery Delivery market is still in its early stages of development. However, the country's growing middle class and increasing internet penetration rate suggest that there is significant potential for growth in this market.
Underlying macroeconomic factors: Paraguay's strong economic growth in recent years has led to rising incomes and increased consumer spending. Furthermore, the country's favorable business environment and low taxes make it an attractive destination for foreign investment. These factors, combined with the convenience and time-saving benefits of online grocery shopping, suggest that the Grocery Delivery market in Paraguay is poised for continued growth in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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