Market Insights eCommerce Online Food Delivery Meal Delivery

Platform Delivery - Northern Africa

Northern Africa

The Platform Delivery market in Northern Africa is projected to reach a revenue of US$185.30m in 2024.
It is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 11.65%, resulting in a projected market volume of US$321.50m by 2029.
In this market, the number of users is anticipated to reach 13.9m users by 2029.
The user penetration rate, which currently stands at 3.0% in 2024, is expected to rise to 4.9% by 2029.
The average revenue per user (ARPU) is projected to amount to US$23.43.
In comparison to other countries, China is expected to generate the highest revenue in the Platform Delivery market, with an estimated amount of US$166,800.00m in 2024.
Additionally, China is projected to have the highest user penetration rate in this market, with a rate of 52.8%.
In Northern Africa, the platform delivery market is experiencing a surge in demand due to the growing popularity of e-commerce and online food delivery services.

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Analyst Opinion

The Platform Delivery market in Northern Africa has been experiencing steady growth in recent years, driven by several factors.

Customer preferences: Customers in Northern Africa are increasingly turning to online platforms for their shopping needs, as e-commerce becomes more prevalent in the region. This has led to a rise in demand for platform delivery services, as customers look for fast and reliable shipping options. Additionally, the COVID-19 pandemic has accelerated the shift to online shopping, further boosting demand for platform delivery services.

Trends in the market: One of the key trends in the Platform Delivery market in Northern Africa is the rise of local delivery startups. These companies are focused on providing last-mile delivery services in urban areas, where traditional logistics providers may struggle to operate efficiently. They are often able to offer faster and more flexible delivery options than larger logistics companies, and are well-suited to the needs of small and medium-sized businesses.Another trend in the market is the increasing use of technology to improve delivery efficiency. Many companies are investing in advanced logistics software and hardware, such as route optimization algorithms and autonomous delivery vehicles. These technologies can help to reduce delivery times and costs, while also improving the overall customer experience.

Local special circumstances: The Platform Delivery market in Northern Africa is characterized by a number of local special circumstances. One of the most significant is the region's relatively underdeveloped logistics infrastructure. This can make it challenging for companies to provide fast and reliable delivery services, particularly in more remote areas.Another local special circumstance is the prevalence of cash on delivery (COD) payments in the region. Many customers in Northern Africa prefer to pay for their purchases in cash upon delivery, rather than using online payment methods. This can create additional logistical challenges for delivery companies, as they must handle large amounts of cash and ensure that payments are processed accurately.

Underlying macroeconomic factors: Several underlying macroeconomic factors are driving the growth of the Platform Delivery market in Northern Africa. These include the region's young and growing population, as well as its increasing urbanization. As more people move to cities and adopt digital technologies, the demand for platform delivery services is likely to continue to rise.Additionally, the region's improving economic conditions are creating new opportunities for businesses. As incomes rise and consumer spending increases, more people are able to afford to shop online and take advantage of platform delivery services. This is likely to further fuel the growth of the Platform Delivery market in Northern Africa in the years ahead.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.