The demand for grocery delivery services in Northern Africa has seen a significant increase in recent years, with more consumers opting for the convenience of having their groceries delivered to their doorstep.
Customer preferences: The rise in demand for grocery delivery services in Northern Africa can be attributed to the changing lifestyles of consumers. With the increasing urbanization and busy work schedules, consumers are looking for more convenient ways to shop for groceries. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as consumers look for safer ways to purchase their essential items.
Trends in the market: One of the major trends in the grocery delivery market in Northern Africa is the emergence of local players. Local companies are leveraging their knowledge of the local market to provide tailored solutions to consumers. These companies are also offering a wider range of products to consumers, including fresh fruits and vegetables, which are not always available on international platforms. Another trend is the adoption of mobile payment solutions, which are becoming increasingly popular in the region.
Local special circumstances: Northern Africa has a unique retail landscape, with traditional markets and small stores being the dominant form of retail. However, the growth of modern retail formats such as shopping malls and supermarkets is changing the retail landscape, creating new opportunities for grocery delivery services. Additionally, the region has a large young population that is tech-savvy and open to new technologies, making it an attractive market for e-commerce players.
Underlying macroeconomic factors: The grocery delivery market in Northern Africa is also being driven by underlying macroeconomic factors such as rising disposable incomes and increasing internet penetration. As more consumers gain access to the internet, the demand for online shopping is expected to continue growing. Additionally, the region has a large informal economy, which is gradually being formalized, creating new opportunities for e-commerce players.In conclusion, the grocery delivery market in Northern Africa is experiencing significant growth, driven by changing consumer preferences, local market dynamics, and underlying macroeconomic factors. As the market continues to evolve, local players and mobile payment solutions are expected to play an increasingly important role in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
