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  4. Meal Delivery

Platform Delivery - China

China
  • The Platform Delivery market in China is projected to experience significant growth in the coming years.
  • By 2024, the revenue in this market is expected to reach an impressive US$166.80bn.
  • This upward trend is anticipated to continue, with a forecasted annual growth rate (CAGR 2024-2029) of 3.68%.
  • As a result, the market volume is projected to reach US$199.90bn by 2029.
  • Furthermore, the number of users in the Platform Delivery market is expected to increase steadily.
  • It is estimated to amount to 853.2m users by 2029.
  • This growth in user base is accompanied by an increase in user penetration.
  • In 2024, the user penetration is projected to be 52.8%, but it is expected to rise to 59.9% by 2029.
  • The average revenue per user (ARPU) is another important metric to consider in the Platform Delivery market.
  • It is anticipated to reach US$220.50.
  • In terms of global comparison, China is set to generate the majority of the revenue in the Platform Delivery market, with a staggering US$166.80bn expected in 2024.
  • This signifies the significant role and potential of the Chinese market in this industry.
  • Moreover, China also boasts the highest user penetration rate in the Platform Delivery market, projected to be 52.8%.
  • This highlights the strong presence and adoption of platform delivery services in the country.
  • "The rise of e-commerce platforms like Alibaba and JD.com in China has led to a booming platform delivery market, with rapid expansion and fierce competition among logistics providers."

Definition:

The Platform-to-Consumer Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

In-Scope

  • Online meal order and delivery both carried out by a platform (e.g. Deliveroo)

Out-Of-Scope

  • Phone orders
  • Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
  • Deliveries of non-processed or non-prepared food
Online Food Delivery: market data & analysis - Cover

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Online Food Delivery: market data & analysis

Study Details

    Revenue

    Notes: Data reflects market impacts of the Russia-Ukraine war.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    China, the world's most populous country, has seen a significant increase in the demand for Platform Delivery services in recent years.

    Customer preferences:
    The emergence of e-commerce has transformed the way people shop in China. The demand for online shopping has increased, and with it, the need for efficient and reliable delivery services. Customers in China expect fast delivery times, often within the same day or next day, and they want to be able to track their packages in real-time.

    Trends in the market:
    The Platform Delivery market in China has seen a surge in demand due to the growth of e-commerce and online shopping. This has led to an increase in demand for fast and reliable delivery services, which has resulted in the rise of same-day and next-day delivery options. In addition, the use of technology such as drones and robots for delivery is becoming more common in China, particularly in urban areas. The rise of social media and mobile technology has also led to an increase in demand for delivery services, as customers can now order products through social media platforms and mobile apps.

    Local special circumstances:
    One of the unique characteristics of the Platform Delivery market in China is the dominance of domestic players such as JD.com and Alibaba's Cainiao. These companies have a significant advantage over international players due to their extensive logistics networks and local knowledge. In addition, the regulatory environment in China can be challenging for foreign companies, making it difficult for them to enter the market.

    Underlying macroeconomic factors:
    China's economy has been growing rapidly in recent years, and this has led to an increase in consumer spending. The rise of the middle class in China has also led to an increase in demand for higher-end products, which has driven the growth of e-commerce and online shopping. In addition, the government's focus on innovation and technology has led to the development of new delivery technologies such as drones and robots. The growth of the Platform Delivery market in China is expected to continue as the economy grows and consumer demand for online shopping increases.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Online Food Delivery: market data & analysis - BackgroundOnline Food Delivery: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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