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Platform Delivery - Brazil

Brazil
  • The Platform Delivery market in Brazil is projected to reach a revenue of US$2.49bn in 2024.
  • This is expected to show an annual growth rate (CAGR 2024-2029) of 7.30%, resulting in a projected market volume of US$3.54bn by 2029.
  • By 2029, the number of users in the Platform Delivery market is expected to amount to 24.9m users.
  • The user penetration in Brazil is forecasted to be 8.4% in 2024 and is expected to increase to 11.2% by 2029.
  • The average revenue per user (ARPU) is projected to be US$135.40.
  • In global comparison, China is expected to generate the most revenue in the Platform Delivery market, with US$166.80bn in 2024.
  • Additionally, China has the highest user penetration rate in the Platform Delivery market at 52.8%.
  • The platform delivery market in Brazil is experiencing rapid growth as more consumers embrace online shopping and demand convenient and efficient delivery services.

Definition:

The Platform-to-Consumer Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

In-Scope

  • Online meal order and delivery both carried out by a platform (e.g. Deliveroo)

Out-Of-Scope

  • Phone orders
  • Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
  • Deliveries of non-processed or non-prepared food
Online Food Delivery: market data & analysis - Cover

Market Insights report

Online Food Delivery: market data & analysis

Study Details

    Revenue

    Notes: Data reflects market impacts of the Russia-Ukraine war.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Platform Delivery market in Brazil has been experiencing significant growth in recent years.

    Customer preferences:
    Customers in Brazil are increasingly looking for convenience and efficiency when it comes to delivery services. This has led to a rise in demand for platform delivery services that offer fast and reliable delivery options. Additionally, there has been a growing interest in eco-friendly delivery options, which has led to the emergence of companies that specialize in sustainable delivery practices.

    Trends in the market:
    One of the key trends in the Platform Delivery market in Brazil is the increasing use of technology to improve delivery services. This includes the use of artificial intelligence and machine learning to optimize delivery routes and improve delivery times. Another trend is the rise of last-mile delivery services, which focus on delivering packages directly to customers' doorsteps. Additionally, there has been a growing interest in same-day delivery services, which has led to the emergence of companies that specialize in providing fast and efficient delivery options.

    Local special circumstances:
    One of the unique challenges facing the Platform Delivery market in Brazil is the country's large size and diverse geography. This can make it difficult for companies to provide reliable and efficient delivery services across the entire country. Additionally, Brazil's complex tax system can make it difficult for companies to navigate the regulatory environment and operate efficiently.

    Underlying macroeconomic factors:
    Brazil's growing middle class and increasing urbanization have been key drivers of growth in the Platform Delivery market. As more people move to cities and adopt digital technologies, the demand for fast and efficient delivery services is likely to continue to grow. Additionally, the rise of e-commerce in Brazil has created new opportunities for platform delivery companies, as more consumers turn to online shopping for their everyday needs. However, Brazil's economic and political instability can create challenges for companies operating in the country, and it is important for companies to remain agile and adaptable in the face of changing market conditions.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Online Food Delivery: market data & analysis - BackgroundOnline Food Delivery: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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