Amidst the bustling streets of Brazil, a new trend has emerged in the grocery market. As more and more consumers opt for convenience and time-saving options, the grocery delivery market in Brazil has seen a significant surge.
Customer preferences: Brazilian consumers are increasingly seeking out convenience and time-saving options when it comes to grocery shopping. With busy work schedules and long commutes, many consumers are finding it difficult to make time for traditional grocery shopping. The ability to order groceries online and have them delivered to their doorstep is becoming increasingly popular. Additionally, with the ongoing COVID-19 pandemic, more consumers are opting for contactless delivery options to minimize their exposure to the virus.
Trends in the market: The grocery delivery market in Brazil has seen a significant surge in recent years. With the rise of e-commerce and the increasing demand for convenience, many retailers have entered the market to offer grocery delivery services. This has led to increased competition and innovation in the market, with retailers offering a range of delivery options such as same-day delivery and subscription-based services. Additionally, many retailers are partnering with third-party delivery services to expand their reach and offer more delivery options to consumers.
Local special circumstances: Brazil has a unique geography that presents challenges to the grocery delivery market. With a large land area and diverse population, retailers must navigate different transportation and logistical challenges to deliver groceries to consumers across the country. Additionally, Brazil has a large informal economy, which can make it difficult for retailers to reach certain areas and consumers. As a result, many retailers are partnering with local businesses and delivery services to expand their reach and offer more delivery options to consumers.
Underlying macroeconomic factors: The grocery delivery market in Brazil is driven by several underlying macroeconomic factors. Brazil has a growing middle class, which has led to increased consumer spending and demand for convenience. Additionally, Brazil has a high smartphone penetration rate, which has made it easier for consumers to order groceries online and track their deliveries. Finally, the ongoing COVID-19 pandemic has accelerated the shift towards e-commerce and contactless delivery options, further driving the growth of the grocery delivery market in Brazil.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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