Grocery Delivery - Brazil | Statista Market Forecast

The projected revenue in the Grocery Delivery market in Brazil is set to reach US$9.73bn in 2024.
It is expected to exhibit an annual growth rate of 11.56% (CAGR 2024-2029), resulting in a projected market volume of US$16.82bn by 2029.
In Brazil, the Retail Delivery market is forecasted to have a market volume of US$8.69bn in 2024.
When compared globally, China is projected to generate the highest revenue, amounting to US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Brazil is expected to be US$278.10 in 2024.
Additionally, the number of users in the Grocery Delivery market is projected to reach 47.1m users by 2029.
The user penetration rate in the Grocery Delivery market is estimated to be at 16.1% in 2024.
Brazil is experiencing a surge in grocery delivery services, as consumers seek convenience and safety during the ongoing pandemic.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Amidst the bustling streets of Brazil, a new trend has emerged in the grocery market. As more and more consumers opt for convenience and time-saving options, the grocery delivery market in Brazil has seen a significant surge.

Customer preferences: Brazilian consumers are increasingly seeking out convenience and time-saving options when it comes to grocery shopping. With busy work schedules and long commutes, many consumers are finding it difficult to make time for traditional grocery shopping. The ability to order groceries online and have them delivered to their doorstep is becoming increasingly popular. Additionally, with the ongoing COVID-19 pandemic, more consumers are opting for contactless delivery options to minimize their exposure to the virus.

Trends in the market: The grocery delivery market in Brazil has seen a significant surge in recent years. With the rise of e-commerce and the increasing demand for convenience, many retailers have entered the market to offer grocery delivery services. This has led to increased competition and innovation in the market, with retailers offering a range of delivery options such as same-day delivery and subscription-based services. Additionally, many retailers are partnering with third-party delivery services to expand their reach and offer more delivery options to consumers.

Local special circumstances: Brazil has a unique geography that presents challenges to the grocery delivery market. With a large land area and diverse population, retailers must navigate different transportation and logistical challenges to deliver groceries to consumers across the country. Additionally, Brazil has a large informal economy, which can make it difficult for retailers to reach certain areas and consumers. As a result, many retailers are partnering with local businesses and delivery services to expand their reach and offer more delivery options to consumers.

Underlying macroeconomic factors: The grocery delivery market in Brazil is driven by several underlying macroeconomic factors. Brazil has a growing middle class, which has led to increased consumer spending and demand for convenience. Additionally, Brazil has a high smartphone penetration rate, which has made it easier for consumers to order groceries online and track their deliveries. Finally, the ongoing COVID-19 pandemic has accelerated the shift towards e-commerce and contactless delivery options, further driving the growth of the grocery delivery market in Brazil.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.