Meal delivery services have been on the rise globally in recent years, and Nigeria is no exception. With the increasing demand for convenience and the growth of the digital economy, the meal delivery market in Nigeria has been experiencing significant growth.
Customer preferences: In Nigeria, there is a growing preference for meal delivery services due to the convenience they offer. Nigerians are increasingly time-conscious and prefer to spend their time on other activities rather than cooking. Additionally, the rise of the digital economy has made it easier for customers to access meal delivery services through online platforms and mobile apps.
Trends in the market: One of the trends in the Nigerian meal delivery market is the increasing number of players in the market. This has led to increased competition, which has resulted in improved service quality and competitive pricing. Another trend is the increasing focus on healthy meal options, with many meal delivery services now offering healthier meal options to cater to the health-conscious Nigerian population.
Local special circumstances: One of the unique aspects of the Nigerian meal delivery market is the diverse food culture. Nigeria has over 250 ethnic groups, each with its unique cuisine. This has led to the emergence of meal delivery services that specialize in delivering specific ethnic cuisines, catering to the diverse tastes of Nigerian consumers.
Underlying macroeconomic factors: The growth of the Nigerian meal delivery market can be attributed to the increasing penetration of smartphones and the internet, which has made it easier for consumers to access meal delivery services. Additionally, the rising middle class in Nigeria has increased the demand for convenience, leading to the growth of the meal delivery market. The COVID-19 pandemic has also contributed to the growth of the meal delivery market, with many Nigerians opting to stay at home and order meals instead of going to restaurants.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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