The Meal Delivery market in Kuwait has been on the rise in recent years, driven by changing consumer preferences and local special circumstances.
Customer preferences: Kuwaiti consumers are increasingly looking for convenience and speed when it comes to their meals. The rise of online ordering platforms has made it easier than ever for consumers to order food from their favorite restaurants and have it delivered directly to their doorstep. Additionally, the COVID-19 pandemic has accelerated the shift towards delivery and takeout, as consumers are hesitant to dine in at restaurants.
Trends in the market: One of the biggest trends in the Meal Delivery market in Kuwait is the rise of healthy and organic options. Consumers are becoming more health-conscious and are looking for options that are both tasty and nutritious. This has led to the emergence of new meal delivery services that focus on healthy and organic options, catering to this growing demand.Another trend in the market is the increasing popularity of international cuisine. Kuwaiti consumers are becoming more adventurous with their food choices and are looking to try new and exciting dishes from around the world. This has led to the rise of meal delivery services that specialize in international cuisine, offering consumers a wide range of options to choose from.
Local special circumstances: One of the unique factors driving the Meal Delivery market in Kuwait is the large expat population. Kuwait has a large expat community, many of whom are looking for food options that remind them of home. This has led to the emergence of meal delivery services that specialize in international cuisine, catering to the diverse tastes of the expat community.
Underlying macroeconomic factors: The Kuwaiti economy is heavily dependent on the oil industry, which has been facing challenges in recent years. This has led to a slowdown in economic growth and has put pressure on consumers to cut back on their spending. However, the Meal Delivery market in Kuwait has continued to grow, as consumers are looking for affordable and convenient meal options that fit within their budget. This has led to the emergence of new meal delivery services that offer affordable options, catering to the needs of price-sensitive consumers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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