Meal Delivery - Kuwait | Statista Market Forecast

The Meal Delivery market in Kuwait is expected to reach a revenue of US$651.40m in 2024.
Furthermore, it is projected to exhibit an annual growth rate of 3.46% (CAGR 2024-2029), resulting in a market volume of US$772.20m by 2029.
Meanwhile, the Platform Deliverymarket is anticipated to have a market volume of US$418.40m in 2024.
When compared globally, China is expected to generate the highest revenue, amounting to US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market is projected to be US$512.30 in 2024.
Additionally, the number of users in the Meal Delivery market is expected to reach 1.4m users by 2029.
Lastly, the user penetration rate in the Meal Delivery market is projected to be 29.2% in 2024.
Kuwait's meal delivery market is experiencing a surge in demand as consumers increasingly opt for convenient and contactless dining options.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The Meal Delivery market in Kuwait has been on the rise in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: Kuwaiti consumers are increasingly looking for convenience and speed when it comes to their meals. The rise of online ordering platforms has made it easier than ever for consumers to order food from their favorite restaurants and have it delivered directly to their doorstep. Additionally, the COVID-19 pandemic has accelerated the shift towards delivery and takeout, as consumers are hesitant to dine in at restaurants.

Trends in the market: One of the biggest trends in the Meal Delivery market in Kuwait is the rise of healthy and organic options. Consumers are becoming more health-conscious and are looking for options that are both tasty and nutritious. This has led to the emergence of new meal delivery services that focus on healthy and organic options, catering to this growing demand.Another trend in the market is the increasing popularity of international cuisine. Kuwaiti consumers are becoming more adventurous with their food choices and are looking to try new and exciting dishes from around the world. This has led to the rise of meal delivery services that specialize in international cuisine, offering consumers a wide range of options to choose from.

Local special circumstances: One of the unique factors driving the Meal Delivery market in Kuwait is the large expat population. Kuwait has a large expat community, many of whom are looking for food options that remind them of home. This has led to the emergence of meal delivery services that specialize in international cuisine, catering to the diverse tastes of the expat community.

Underlying macroeconomic factors: The Kuwaiti economy is heavily dependent on the oil industry, which has been facing challenges in recent years. This has led to a slowdown in economic growth and has put pressure on consumers to cut back on their spending. However, the Meal Delivery market in Kuwait has continued to grow, as consumers are looking for affordable and convenient meal options that fit within their budget. This has led to the emergence of new meal delivery services that offer affordable options, catering to the needs of price-sensitive consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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