Grocery Delivery - Kuwait | Statista Market Forecast

The projected revenue in the Grocery Delivery market in Kuwait is expected to reach US$208.60m KWD in 2024.
This market is anticipated to demonstrate an annual growth rate of 11.82% (CAGR 2024-2029), resulting in a projected market volume of US$364.60m KWD by 2029.
In comparison, the Retail Delivery market in Kuwait is projected to have a market volume of US$208.60m KWD in 2024.
When looking at global comparisons, China is expected to generate the highest revenue in the Grocery Delivery market, reaching US$266.00bn KWD in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Kuwait is projected to amount to US$262.40 KWD in 2024.
Furthermore, the number of users in the Grocery Delivery market is expected to reach 1.1m users by 2029.
Lastly, the user penetration rate in the Grocery Delivery market in Kuwait is projected to be at 18.3% in 2024.
Kuwait's grocery delivery market is experiencing a surge in demand due to the convenience and safety it offers amidst the COVID-19 pandemic.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The demand for Grocery Delivery services in Kuwait has been on the rise in recent years.

Customer preferences: This trend can be attributed to the changing customer preferences in Kuwait. With the rise of technology and the internet, customers are increasingly looking for convenience and ease of access to products and services. Grocery Delivery services provide customers with the convenience of shopping for groceries from the comfort of their homes and having them delivered to their doorstep. This is especially appealing to busy individuals and families who may not have the time to go to the grocery store.

Trends in the market: The Grocery Delivery market in Kuwait is becoming increasingly competitive, with several players entering the market in recent years. This has led to improved services and increased options for customers. Many of these players offer same-day or next-day delivery, which has become a key differentiator in the market. Additionally, the market has seen an increase in the number of online grocery stores, which offer customers the ability to shop for groceries online and have them delivered to their homes.

Local special circumstances: Kuwait is a small country with a high population density, which makes it challenging for customers to navigate the crowded streets and find parking at grocery stores. Additionally, the extreme heat during the summer months can make it uncomfortable for customers to go out and shop for groceries. These factors make Grocery Delivery services an attractive option for customers in Kuwait.

Underlying macroeconomic factors: The rise of the Grocery Delivery market in Kuwait can also be attributed to the country's strong economy and high disposable income. Kuwait has one of the highest per capita incomes in the world, which has led to an increase in consumer spending. Additionally, the COVID-19 pandemic has accelerated the adoption of online shopping and home delivery services, including Grocery Delivery. This trend is expected to continue even after the pandemic subsides, as customers have become accustomed to the convenience and ease of online shopping.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.