Meal Delivery - Israel | Statista Market Forecast

The Meal Delivery market in Israel is expected to generate a revenue of US$238.80m in 2024.
With an annual growth rate (CAGR 2024-2029) of 4.53%, the market volume is projected to reach US$298.00m by 2029.
In the Platform Deliverymarket, the projected market volume in Israel is US$175.50m in 2024.
When compared globally, China is anticipated to generate the highest revenue of US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market in Israel is projected to be US$94.82 in 2024.
Furthermore, the number of users in the Meal Delivery market is expected to reach 3.1m users by 2029.
The user penetration rate in the Meal Delivery market in Israel is forecasted to be 27.0% in 2024.
Israel's meal delivery market is thriving, with a wide range of innovative and diverse options catering to the country's diverse culinary preferences.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The meal delivery market in Israel has experienced significant growth in recent years, with a variety of players entering the market and offering innovative solutions to meet the changing needs of consumers.

Customer preferences: Israeli consumers have shown a strong preference for convenience and healthy food options, which has driven the growth of the meal delivery market. With busy lifestyles and a desire for healthy eating, many consumers are turning to meal delivery services as a way to save time and ensure they have access to nutritious meals.

Trends in the market: One of the key trends in the meal delivery market in Israel is the rise of specialized services that cater to specific dietary needs. For example, there are now meal delivery services that focus on vegan or gluten-free options, as well as those that offer meals specifically designed for athletes or people looking to lose weight.Another trend in the market is the use of technology to improve the delivery experience. Many meal delivery services now offer mobile apps that allow customers to easily place orders and track their deliveries in real-time. Additionally, some companies are experimenting with drone delivery and other innovative solutions to further streamline the process.

Local special circumstances: Israel is a small country with a high population density, which presents unique challenges for meal delivery companies. With limited space for delivery vehicles and a need to navigate crowded urban areas, companies must be strategic in their approach to logistics and transportation.

Underlying macroeconomic factors: Israel has a strong economy and a growing middle class, which has contributed to the growth of the meal delivery market. Additionally, the country has a thriving startup ecosystem, which has led to the emergence of many innovative meal delivery companies that are leveraging technology to disrupt the traditional food industry.In summary, the meal delivery market in Israel is driven by a strong demand for convenience and healthy food options, as well as the use of technology to improve the delivery experience. With a growing middle class and a thriving startup ecosystem, the market is expected to continue to grow and evolve in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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