Skip to main content
  1. Market Insights
  2. Ecommerce

Dating Services - Israel

Israel
  • Revenue in the Dating Services market is projected to reach US$15.27m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.34%, resulting in a projected market volume of US$16.32m by 2029.
  • The Matchmaking market has a projected market volume of US$7.91m in 2024.
  • In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$28.40 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 555.8k users by 2029.
  • User penetration in the Dating Services market will be at 5.8% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

In-Scope

  • Matchmaking for the search for life partners such as Matrimony.com
  • Online Dating for easy flirting and chatting such as Tinder and Bumble
  • Casual Dating for the search for non-committal sex such as Ashley Madison

Out-Of-Scope

  • Niche dating, such as portals or apps for vegetarians
  • Offline dating agencies
  • Speed dating or similar events for singles
Dating Services: market data & analysis  - Cover

Market Insights report

Dating Services: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Dating Services market in Israel has seen significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

    Customer preferences:
    Israeli consumers are increasingly turning to online dating services to meet potential partners. This shift in customer preferences can be attributed to several factors. Firstly, the convenience and accessibility of online dating platforms make it easier for individuals to connect with others, especially in a fast-paced society where traditional dating methods may be less practical. Secondly, the stigma surrounding online dating has decreased, with more people embracing the idea of finding love or companionship through digital means. Lastly, the younger generation, in particular, is more tech-savvy and comfortable with using online platforms for various purposes, including dating.

    Trends in the market:
    One of the key trends in the Israeli dating services market is the rise of niche dating platforms catering to specific demographics or interests. These niche platforms target individuals with specific preferences or characteristics, such as religious or cultural backgrounds, hobbies, or professions. By focusing on specific niches, these platforms can provide a more tailored and personalized dating experience, attracting users who are looking for more specific matches. Another trend in the market is the integration of advanced technologies, such as artificial intelligence (AI) and machine learning algorithms, into dating platforms. These technologies enable platforms to analyze user data and behavior to provide more accurate and relevant matches. AI-powered chatbots and virtual dating assistants are also becoming more common, offering users personalized recommendations and assistance throughout their dating journey.

    Local special circumstances:
    Israel's unique demographic composition and cultural dynamics contribute to the development of the dating services market. The country has a diverse population with various religious and cultural backgrounds, leading to the emergence of niche dating platforms that cater to specific communities. Additionally, Israel's relatively small size and close-knit social networks make it challenging for individuals to meet new people outside their immediate circles, further driving the demand for online dating services.

    Underlying macroeconomic factors:
    Israel's strong economy and high internet penetration rate have played a significant role in the growth of the dating services market. A prosperous economy means that individuals have more disposable income to spend on dating services, including subscriptions to premium dating platforms. Furthermore, the widespread availability of high-speed internet and smartphones makes it easier for people to access and use online dating platforms. In conclusion, the Dating Services market in Israel is experiencing growth due to changing customer preferences, the rise of niche dating platforms, the integration of advanced technologies, and the country's unique demographic and cultural dynamics. These trends, coupled with Israel's strong economy and high internet penetration rate, are driving the development of the market.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

    Ecommerce

    Access more Market Insights on Ecommerce topics with our featured report

    Dating Services: market data & analysis  - BackgroundDating Services: market data & analysis  - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.