Meal Delivery - Guatemala | Statista Market Forecast

The Meal Delivery market in Guatemala is expected to generate a revenue of US$27.58m by 2024.
With an annual growth rate of 6.94%, the market is projected to reach a volume of US$38.58m by 2029.
In the Platform Deliverymarket, in Guatemala is projected to have a market volume of US$20.17m in 2024.
However, in global comparison, China is expected to generate the highest revenue with US$184.50bn in the same year.
The average revenue per user (ARPU) in the Meal Delivery market is projected to be US$26.02 in 2024.
The number of users is expected to reach 1.5m users by 2029.
Furthermore, the user penetration rate in the Meal Delivery market is estimated to be 5.8% in 2024.
In Guatemala, the meal delivery market has seen a surge in demand due to the convenience it offers to busy urban dwellers.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Guatemala, a country in Central America, is known for its rich culture and diverse cuisine. In recent years, the meal delivery market in Guatemala has been growing steadily, with more and more consumers opting for the convenience of having food delivered to their doorstep.

Customer preferences: Guatemalan consumers are increasingly turning to meal delivery services due to the convenience they offer. With busy work schedules and long commutes, many people simply do not have the time or energy to cook a meal from scratch. In addition, meal delivery services offer a wide range of options, from traditional Guatemalan dishes to international cuisine, catering to the diverse tastes of consumers.

Trends in the market: One of the major trends in the meal delivery market in Guatemala is the rise of healthy food options. Many consumers are becoming more health-conscious and are looking for meals that are both nutritious and delicious. As a result, meal delivery services are offering more vegetarian, vegan, and gluten-free options to cater to this growing demand.Another trend in the market is the use of technology to streamline the ordering and delivery process. Many meal delivery services in Guatemala now offer mobile apps that allow consumers to place orders and track their delivery in real-time. This has made the process of ordering food even more convenient for consumers.

Local special circumstances: One of the unique aspects of the meal delivery market in Guatemala is the emphasis on traditional cuisine. Many meal delivery services in Guatemala offer traditional Guatemalan dishes, such as tamales and chiles rellenos, alongside international cuisine. This reflects the country's rich culinary heritage and the importance of food in Guatemalan culture.

Underlying macroeconomic factors: The growth of the meal delivery market in Guatemala can be attributed to several underlying macroeconomic factors. One of the key drivers is the country's growing middle class, which has more disposable income to spend on dining out and food delivery services. In addition, the rise of e-commerce and mobile technology has made it easier for meal delivery services to reach a wider audience and offer more convenient ordering options. Finally, the COVID-19 pandemic has accelerated the growth of the meal delivery market, as more consumers opt for contactless delivery options and avoid dining in restaurants.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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