Online Food Delivery

Revenue in the Online Food Delivery market in Guatemala is projected to reach US$238.50m in 2024.
The market is expected to show an annual growth rate (CAGR 2024-2029) of 10.02%, resulting in a projected market volume of US$384.40m by 2029.
In the Grocery Delivery market, revenue growth of 14.4% is anticipated in 2025.0.
The market is projected to have a market volume of US$210.90m in 2024.
In global comparison, China is expected to generate the highest revenue, reaching US$450.50bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$113.00 in 2024.
In the Grocery Delivery market, the number of users is expected to reach 2.7m users by 2029.
User penetration in the Grocery Delivery market will be at 10.2% in 2024.
Guatemala's online food delivery market has experienced significant growth, driven by the increasing demand for convenience and variety among urban consumers.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Guatemala, known for its rich cultural heritage and diverse cuisine, has seen a significant rise in the Online Food Delivery market in recent years.

Customer preferences: Guatemalans have a strong preference for convenience, with a growing number of consumers opting for online food delivery services. This has been driven by the increasing availability of smartphones and the growing popularity of social media platforms. Additionally, the rise of the millennial and Gen Z generations have also contributed to the growth of the online food delivery market in Guatemala.

Trends in the market: The online food delivery market in Guatemala has witnessed the entry of several global players, which has intensified competition in the market. This has led to the emergence of new business models, such as cloud kitchens, which have helped to reduce costs and improve efficiency. Furthermore, the COVID-19 pandemic has accelerated the growth of the online food delivery market in Guatemala, as consumers have been forced to stay at home due to lockdowns and social distancing measures.

Local special circumstances: The Guatemalan online food delivery market is highly fragmented, with a large number of small players operating in the market. This has made it challenging for new entrants to establish a foothold in the market. Additionally, the lack of infrastructure and logistical challenges have also posed a significant challenge to the growth of the online food delivery market in Guatemala.

Underlying macroeconomic factors: The Guatemalan economy has been growing steadily in recent years, driven by strong domestic demand and a favorable external environment. This has led to an increase in disposable income, which has contributed to the growth of the online food delivery market in Guatemala. Additionally, the government's efforts to promote entrepreneurship and innovation have also helped to create a conducive environment for the growth of the online food delivery market in Guatemala.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.