The Meal Delivery market has been on a steady rise in recent years, with a significant increase in demand for convenient, healthy, and affordable meal options. The G7 countries, comprising Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States, have not been left out of this trend.
Customer preferences: In the G7 countries, the demand for meal delivery services is driven by customer preferences for healthy and organic food options, as well as the need for convenience. Customers are increasingly seeking meal delivery services that cater to their dietary preferences, such as vegan, gluten-free, and low-carb options. Additionally, the COVID-19 pandemic has increased the demand for meal delivery services, as more people opt for home-cooked meals instead of dining out.
Trends in the market: In Canada, the meal delivery market has seen an increase in demand for locally sourced and sustainable food options. In France, the market is dominated by traditional meal delivery services, with a focus on high-quality ingredients and traditional French cuisine. Germany has seen a rise in the demand for vegan and vegetarian meal options, while Italy's market is driven by the popularity of traditional Italian cuisine. In Japan, the market is dominated by bento box delivery services, while the United Kingdom has seen a rise in demand for meal delivery services that cater to specific dietary requirements. In the United States, the market is highly competitive, with a focus on healthy and organic meal options.
Local special circumstances: The meal delivery market in each G7 country is influenced by local special circumstances. For instance, in France, the market is dominated by traditional meal delivery services due to the country's culinary heritage. In Japan, the popularity of bento box delivery services can be attributed to the country's culture of eating on-the-go. In Canada, the demand for locally sourced and sustainable food options is driven by the country's focus on environmental sustainability.
Underlying macroeconomic factors: The meal delivery market in G7 countries is also influenced by underlying macroeconomic factors. For instance, the rise of the gig economy has led to an increase in the number of food delivery drivers, making meal delivery services more accessible and affordable. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping and home delivery services, further boosting the demand for meal delivery services. The growing awareness of the health benefits of a balanced diet and the need for convenience are also significant factors driving the growth of the meal delivery market in G7 countries.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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