Meal Delivery - Denmark | Statista Market Forecast

The Meal Delivery market in Denmark is projected to reach a revenue of US$566.20m in 2024.
It is expected to show an annual growth rate of 8.30% (CAGR 2024-2029), resulting in a projected market volume of US$843.60m by 2029.
In Denmark, the Platform Deliverymarket is projected to have a market volume of US$483.80m in 2024.
In global comparison, China is expected to generate the highest revenue in the Meal Delivery market, with US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market in Denmark is projected to be US$225.50 in 2024.
By 2029, the number of users in the Meal Delivery market in Denmark is expected to reach 3.2m users.
The user penetration in the Meal Delivery market in Denmark will be at 42.3% in 2024.
Denmark's meal delivery market is thriving, with a focus on sustainable, organic, and locally sourced ingredients to meet the country's high standards for quality and environmental consciousness.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Denmark, a country known for its delicious pastries and cuisine, has seen a surge in the meal delivery market in recent years.

Customer preferences: The convenience of having meals delivered to one's doorstep has become increasingly popular among the Danish population. With busy work schedules and a desire for healthier food options, meal delivery services have become a go-to choice for many Danes. Additionally, the COVID-19 pandemic has further accelerated the demand for meal delivery services as more people are staying at home and avoiding crowded restaurants.

Trends in the market: One trend that has emerged in the Danish meal delivery market is the focus on sustainable and locally sourced ingredients. Many meal delivery companies have begun partnering with local farmers and producers to ensure that their ingredients are of the highest quality and are environmentally friendly. Another trend is the rise of plant-based and vegetarian meal options, as more Danes are opting for meat-free diets.

Local special circumstances: Denmark's strong economy and high standard of living have contributed to the growth of the meal delivery market. With a high disposable income, many Danes are willing to pay a premium for high-quality meal delivery services. Additionally, Denmark's small size and dense population make it an ideal market for meal delivery companies to operate in.

Underlying macroeconomic factors: Denmark's strong economy and high standard of living have also led to a highly competitive meal delivery market. Many international meal delivery companies have entered the Danish market, competing with local companies for market share. This competition has led to innovation and the introduction of new services, such as meal kit delivery and healthy snack delivery. The Danish government's focus on sustainability and healthy living has also contributed to the growth of the meal delivery market, as more people are looking for environmentally friendly and healthy food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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