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Online Food Delivery - Denmark

Denmark
  • Revenue in the Online Food Delivery market is projected to reach US$2.88bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.04%, resulting in a projected market volume of US$3.79bn by 2029.
  • The Meal Delivery market is expected to show a revenue growth of 10.6% in 2026.
  • The Grocery Delivery market has a projected market volume of US$2.21bn in 2025.
  • In global comparison, most revenue will be generated China (US$500.51bn in 2025).
  • The average revenue per user (ARPU) in the Grocery Delivery market is projected to amount to US$946.92 in 2025.
  • In the Meal Delivery market, the number of users is expected to amount to 3.2m users by 2029.
  • User penetration in the Meal Delivery market will be at 45.5% in 2025.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.
In-Scope
  • Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform such as Delivery Hero and Instacart or a restaurant/retailer website such as Domino's and Walmart.com
  • Online meal and grocery order and delivery both carried out by a platform such as Deliveroo, Grab, or Getir
Out-Of-Scope
  • Services such as Uber and Lyft, which provide taxi or ride-sharing services primarily focused on transportation
  • E-commerce platforms such as eBay, and Alibaba, which specialize in selling various products online
  • Travel booking platforms such as Booking.com, Expedia, and Airbnb, which focus on accommodations and travel experiences
Online Food Delivery
Online Food Delivery
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Online Food Delivery: market data & analysis - Cover

Market Insights report

Online Food Delivery: market data & analysis
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    methodology
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    Revenue

    NOTES: Data reflects market impacts of the Russia-Ukraine war.

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Online Food Delivery market in Denmark has been experiencing a significant growth in recent years, with more and more consumers choosing to order their meals online rather than eating out or cooking at home.

    Customer preferences:     One of the main reasons for the growth of the Online Food Delivery market in Denmark is the busy lifestyle of its consumers. With many Danes working long hours, they often do not have the time or energy to cook their own meals. Additionally, with the rise of digitalization, consumers are increasingly looking for convenience and speed in their daily lives, which online food delivery services can provide.

    Trends in the market:     One of the key trends in the Online Food Delivery market in Denmark is the increasing demand for healthy and sustainable food options. Many consumers are becoming more health-conscious and environmentally aware, and are therefore seeking out food delivery services that offer organic, locally-sourced, and plant-based options.Another trend in the market is the rise of virtual kitchens, also known as ghost kitchens or dark kitchens. These are commercial kitchens that are used solely for the purpose of preparing food for delivery, and they have become increasingly popular in Denmark due to their cost-effectiveness and efficiency.

    Local special circumstances:     Denmark is a small country with a high population density, which means that many consumers live in urban areas where there is a high concentration of restaurants and food delivery options. This has led to intense competition among food delivery companies, with many offering competitive pricing and promotions in order to attract customers.

    Underlying macroeconomic factors:     The Online Food Delivery market in Denmark has been supported by several macroeconomic factors, including the country's strong economy and high levels of digitalization. Denmark has one of the highest GDP per capita in the world, which means that consumers have more disposable income to spend on food delivery services. Additionally, Denmark has one of the highest rates of internet usage in Europe, which has made it easier for consumers to order food online.

    Users

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

    Ecommerce

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    Online Food Delivery: market data & analysis - BackgroundOnline Food Delivery: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

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