Meal delivery services have become increasingly popular in the Baltics, with a growing number of consumers opting for the convenience of having meals delivered to their doorstep.
Customer preferences: The Baltics have a young population with a high proportion of tech-savvy individuals who are accustomed to using online services. As a result, there has been a growing demand for online meal delivery services, particularly among young professionals who have busy schedules and limited time for meal preparation.
Trends in the market: The meal delivery market in the Baltics is highly competitive, with a large number of players vying for market share. One trend that has emerged in recent years is the increasing popularity of healthy meal delivery services, as consumers become more health-conscious and seek out nutritious and balanced meal options. Another trend is the rise of meal kit delivery services, which provide customers with pre-portioned ingredients and recipes to cook at home.
Local special circumstances: The Baltics are a region with a distinct culinary culture, and many consumers still prefer traditional home-cooked meals. However, there has been a growing interest in international cuisine, particularly among younger consumers who are more open to trying new foods. This has led to the emergence of meal delivery services that offer a diverse range of cuisines, from Italian and Chinese to Mexican and Indian.
Underlying macroeconomic factors: The Baltics have experienced strong economic growth in recent years, which has boosted consumer spending and increased disposable incomes. This has led to a greater willingness among consumers to spend money on convenience services such as meal delivery. Additionally, the COVID-19 pandemic has accelerated the shift towards online services, as consumers have been forced to stay at home and avoid crowded public spaces. This has further boosted demand for meal delivery services, as consumers seek out safe and convenient meal options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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