The convenience of having groceries delivered to one's doorstep has become increasingly popular in recent years. Baltics, comprising Estonia, Latvia, and Lithuania, has not been left behind in this trend.
Customer preferences: The Grocery Delivery market in Baltics has been driven by customer preferences for convenience and time-saving. With busy work and school schedules, people are opting for the ease of online grocery shopping and home delivery. Additionally, the COVID-19 pandemic has further accelerated the adoption of online grocery shopping as people avoid crowded places.
Trends in the market: In Estonia, the Grocery Delivery market has seen significant growth in recent years, with many players entering the market. The country has a high internet penetration rate, with over 80% of the population having access to the internet. This has made it easier for people to access online grocery stores and place orders. In Latvia, the Grocery Delivery market is still in its early stages, with few players in the market. However, the market is expected to grow as more people adopt online grocery shopping. In Lithuania, the Grocery Delivery market has also seen growth, with many players entering the market to meet the increasing demand for online grocery shopping.
Local special circumstances: The Grocery Delivery market in Baltics has been shaped by local circumstances, such as the high internet penetration rate in Estonia, which has made it easier for people to adopt online grocery shopping. Additionally, the relatively low population density in the region has made it easier for delivery companies to reach customers in remote areas.
Underlying macroeconomic factors: The Grocery Delivery market in Baltics has been influenced by macroeconomic factors such as the growth of e-commerce and the increasing use of mobile devices for online shopping. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as people avoid crowded places. The growth of the market has also been driven by the increasing number of players entering the market, which has increased competition and improved the quality of services offered.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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