Online food delivery has become a popular trend in many countries, including Malawi. The convenience of ordering food online and having it delivered to one's doorstep has led to an increase in demand for online food delivery services in the country.
Customer preferences: Customers in Malawi have shown a preference for online food delivery due to the ease and convenience it offers. With the growth of the middle class, people have less time to cook and prefer to order food online. Additionally, the COVID-19 pandemic has accelerated the adoption of online food delivery as people prefer to stay at home and avoid crowded places.
Trends in the market: The online food delivery market in Malawi is still in its early stages but is expected to grow rapidly in the coming years. Many local and international players have entered the market, providing a wide range of options for customers. The market is becoming increasingly competitive, with players offering discounts and promotions to attract customers. Additionally, there has been a rise in the number of cloud kitchens, which are delivery-only restaurants that operate through online food delivery platforms.
Local special circumstances: One of the challenges facing the online food delivery market in Malawi is the lack of infrastructure. Poor road networks and limited internet connectivity in some areas make it difficult for delivery companies to reach customers. Additionally, there is a limited number of restaurants that offer online food delivery, which limits the options available to customers.
Underlying macroeconomic factors: The growth of the middle class and increasing urbanization in Malawi are key drivers of the online food delivery market. As more people move to cities and have less time to cook, the demand for online food delivery services is expected to increase. Additionally, the COVID-19 pandemic has accelerated the adoption of online food delivery services as people prefer to stay at home and avoid crowded places. However, the high cost of data and limited internet connectivity in some areas may limit the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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