Malawi, a landlocked country in Southern Africa, has an emerging retail delivery market that is slowly gaining traction. With a population of around 19 million people, the retail delivery market in Malawi is still in its nascent stages, but there are signs of growth and development.
Customer preferences: The retail delivery market in Malawi is driven by customer preferences for convenience and accessibility. Many consumers in Malawi live in rural areas, and traditional brick-and-mortar stores are often far away. As a result, there is a growing demand for online shopping and home delivery services, particularly for essential items such as groceries and medicine.
Trends in the market: The retail delivery market in Malawi is characterized by the emergence of small, local delivery companies that cater to specific regions or neighborhoods. These companies typically offer a limited range of products and services, but they are able to provide personalized and efficient delivery options.Another trend in the market is the growth of mobile money and digital payment systems, which are becoming increasingly popular in Malawi. This trend is driving the growth of online shopping and home delivery services, as consumers are able to pay for their purchases online and have them delivered to their doorstep.
Local special circumstances: One of the unique challenges facing the retail delivery market in Malawi is the country's poor infrastructure. Many roads in Malawi are in poor condition, which can make it difficult for delivery companies to reach customers in remote areas. Additionally, the country has a relatively low level of internet penetration, which can limit the growth of online shopping and home delivery services.
Underlying macroeconomic factors: The retail delivery market in Malawi is influenced by a number of macroeconomic factors, including the country's GDP growth rate, inflation rate, and unemployment rate. Malawi has experienced relatively slow economic growth in recent years, which has limited the growth of the retail delivery market. However, the country's government has implemented a number of policies aimed at promoting economic growth and improving infrastructure, which could help to drive the growth of the retail delivery market in the future.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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