Online Food Delivery

The Online Food Delivery market in India is projected to reach a revenue of ₹3.63tn in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 15.98%.
This growth will result in a projected market volume of ₹7.79tn by 2029.
In the Grocery Delivery market in India, revenue is expected to grow by 30.7% in 2025.0.
The market volume for Grocery Delivery is projected to be ₹2.54tn in 2024.
In global comparison, China is expected to generate the highest revenue in the Online Food Delivery market, with ₹37.41tn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in India is projected to amount to ₹15.23k in 2024.
In the Meal Delivery market in India, the number of users is expected to reach 351.2m users by 2029.
The user penetration in this market will be at 18.3% in 2024.
India's online food delivery market is experiencing rapid growth due to the increasing demand for convenience and the wide range of cuisines available.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The Indian food delivery market is one of the fastest-growing markets globally. With the rise of technology, the food delivery market has witnessed a significant transformation in recent years.

Customer preferences: In India, the food delivery market is driven by the convenience factor. Consumers prefer ordering food online rather than visiting a restaurant, especially in metropolitan cities where people are always on-the-go. The majority of the Indian population falls under the age group of 18-35, and they are tech-savvy and prefer online ordering. Additionally, the COVID-19 pandemic has further accelerated the growth of the food delivery market in India, as people are avoiding dining out due to safety concerns.

Trends in the market: One of the significant trends in the Indian food delivery market is the rise of cloud kitchens. Cloud kitchens are delivery-only kitchens that operate through online platforms. They are cost-effective and have a lower overhead cost compared to traditional brick-and-mortar restaurants. Another trend is the rise of hyperlocal delivery, where food delivery companies are partnering with local stores and restaurants to deliver groceries and other essentials to customers. Additionally, there has been a surge in demand for healthy and organic food, and food delivery companies are partnering with health food startups to cater to this demand.

Local special circumstances: India is a diverse country with different food preferences in different regions. Food delivery companies are catering to this diversity by partnering with local restaurants and offering regional cuisine. Additionally, India has a large vegetarian population, and food delivery companies are offering a wide range of vegetarian options to cater to this market.

Underlying macroeconomic factors: The Indian food delivery market is primarily driven by the rise of the middle class and the increase in disposable income. Additionally, the rise of the internet and smartphone penetration has made online ordering more accessible to the masses. The COVID-19 pandemic has further accelerated the growth of the food delivery market in India, as people are avoiding dining out due to safety concerns. The Indian government's recent initiatives to promote digital payments and ease of doing business have also contributed to the growth of the food delivery market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.